Kilmarnock FC
ScotlandRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.1
6th LgF
Attention
Social reach
66.7M
6th LgF
Star power
161.5K
6th LgF
Attention Share
6.6%
6th LgF
Social momentum
50.0%
6th LgF
Business
Payroll
$16M
4th LgC-
Revenue
$25M
4th LgC-
Franchise value
$60M
4th LgC-
Ranked within 6 in Scottish Premiership · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#727in economics, globalof 2,461#3in Scottish Premiership economicsof 6
Roster Stats Breakdown
3 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
70.1M
all platforms · year
#3
1.5M
Social followers
all platforms
#3
410.0K
Avid fans
1.0M casual
#3
420.0K
Avg TV / game
audience
#3
14.8K
Avg attendance
per game
Search & share
Wiki searches (year)
368.7K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
50%
percentile
Year over year
-4.2%
vs last year
Week heat rank
#3,896
spike vs expected
Month heat rank
#3,664
spike vs expected
Year heat rank
#1,577
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $3.8M
Commercial $8.8M
Matchday $12.6M
Revenue & value
#3
$25.2M
Revenue
annual
#3
$400.0K
Operating profit
annual
#3
$60.0M
Franchise value
estimated
Costs & attention capital
#3
$15.6M
Payroll
annual
rank = within Scottish Premiership (6 clubs)
Attention per $M revenue
14.8K
Kilmarnock FC draws 14.8K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly