Motherwell FC
ScotlandRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
8.5
1st LgB+
Attention
Social reach
81.3M
5th LgD+
Star power
641.8K
4th LgC-
Attention Share
9.0%
5th LgD+
Social momentum
77.0%
2nd LgC+
Business
Payroll
$16M
5th LgD+
Revenue
$25M
5th LgD+
Franchise value
$60M
5th LgD+
Ranked within 6 in Scottish Premiership · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#727in economics, globalof 2,461#3in Scottish Premiership economicsof 6
Roster Stats Breakdown
2 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
95.5M
all platforms · year
#3
1.5M
Social followers
all platforms
#3
410.0K
Avid fans
1.0M casual
#3
420.0K
Avg TV / game
audience
#3
14.8K
Avg attendance
per game
Search & share
Wiki searches (year)
502.5K
Wikipedia
Attention share · league
0.2%
of league attention
Momentum & heat
Momentum
77%
percentile
Year over year
+18.3%
vs last year
Week heat rank
#3,763
spike vs expected
Month heat rank
#2,087
spike vs expected
Year heat rank
#482
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $3.8M
Commercial $8.8M
Matchday $12.6M
Revenue & value
#3
$25.2M
Revenue
annual
#3
$400.0K
Operating profit
annual
#3
$60.0M
Franchise value
estimated
Costs & attention capital
#3
$15.6M
Payroll
annual
rank = within Scottish Premiership (6 clubs)
Attention per $M revenue
20.0K
Motherwell FC draws 20.0K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly