
FC Schalke 04
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
8.5
1st LgB
Title odds
0.0%
1st LgA+
Attention
Social reach
100.1M
1st LgB+
Star power
1.6M
1st LgB+
Attention Share
51.4%
1st LgB+
Social momentum
85.0%
1st LgB+
Business
Payroll
$118M
1st LgB+
Revenue
$190M
1st LgB+
Franchise value
$445M
1st LgB+
Ranked within 4 in 2. Bundesliga · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#228in economics, globalof 2,461#1in 2. Bundesliga economicsof 4
Roster Stats Breakdown
2 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
112.8M
all platforms · year
#1
5.0M
Social followers
all platforms
#1
1.4M
Avid fans
3.4M casual
#1
1.7M
Avg TV / game
audience
#1
45.6K
Avg attendance
per game
Search & share
Wiki searches (year)
593.8K
Wikipedia
Attention share · league
0.2%
of league attention
Momentum & heat
Momentum
85%
percentile
Year over year
+35.4%
vs last year
Week heat rank
#334
spike vs expected
Month heat rank
#194
spike vs expected
Year heat rank
#332
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $53.2M
Commercial $70.3M
Matchday $66.5M
Revenue & value
#1
$190.0M
Revenue
annual
—
Operating profit
annual
#1
$445.0M
Franchise value
estimated
Costs & attention capital
#1
$117.8M
Payroll
annual
rank = within 2. Bundesliga (4 clubs)
Attention per $M revenue
3.1K
FC Schalke 04 draws 3.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly

Germany