H
Hannover 96
GermanyRankings Across Categories
raw value · rank · percentile · gradeAttention
Social reach
26.0M
2nd LgC+
Star power
348.5K
4th LgB-
Attention Share
3.8%
7th LgC+
Social momentum
74.0%
2nd LgB-
Business
Payroll
$43M
2nd LgC+
Revenue
$70M
2nd LgC+
Franchise value
$132M
2nd LgC+
Ranked within 5 in 2. Bundesliga · 3.5K across all sports
Team Performance
standings, percentile-graded within the league#409in economics, globalof 2,461#2in 2. Bundesliga economicsof 4
Roster Stats Breakdown
7 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
29.4M
all platforms · year
#2
1.8M
Social followers
all platforms
#2
510.0K
Avid fans
1.3M casual
#2
1.0M
Avg TV / game
audience
#2
32.8K
Avg attendance
per game
Search & share
Wiki searches (year)
154.8K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
74%
percentile
Year over year
+10.0%
vs last year
Week heat rank
#1,268
spike vs expected
Month heat rank
#779
spike vs expected
Year heat rank
#1,225
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $19.6M
Commercial $25.9M
Matchday $24.5M
Revenue & value
#2
$70.0M
Revenue
annual
—
Operating profit
annual
#2
$132.0M
Franchise value
estimated
Costs & attention capital
#2
$43.4M
Payroll
annual
rank = within 2. Bundesliga (4 clubs)
Attention per $M revenue
2.3K
Hannover 96 draws 2.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly