H
Hendrick Motorsports
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
7.2
2nd LgC+
Attention
Social reach
21.8M
2nd LgC+
Star power
974.1K
1st LgB+
Attention Share
22.6%
2nd LgC+
Social momentum
49.0%
5th LgD+
Business
Payroll
$88M
1st LgB+
Revenue
$250M
1st LgB+
Franchise value
$1.0B
1st LgB+
Ranked within 6 in NASCAR · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#168in economics, globalof 2,461#1in NASCAR economicsof 6
Roster Stats Breakdown
4 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
21.7M
all platforms · year
#1
3.5M
Social followers
all platforms
#1
950.0K
Avid fans
2.4M casual
#1
4.3M
Avg TV / game
audience
#1
96.9K
Avg attendance
per game
Search & share
Wiki searches (year)
141.2K
Wikipedia
Attention share · league
1.7%
of league attention
Momentum & heat
Momentum
49%
percentile
Year over year
-4.6%
vs last year
Week heat rank
#482
spike vs expected
Month heat rank
#969
spike vs expected
Year heat rank
#1,373
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $137.5M
Commercial $100.0M
Matchday $12.5M
Revenue & value
#1
$250.0M
Revenue
annual
#1
$18.6M
Operating profit
annual
#1
$1.0B
Franchise value
estimated
Costs & attention capital
#1
$87.5M
Payroll
annual
rank = within NASCAR (6 clubs)
Attention per $M revenue
565
Hendrick Motorsports draws 565 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly