NASCAR

United StatesMotorsport ↑Tier 26 teams18 tracked51st of 215 leagues

Rankings Across Categories

raw value · rank · percentile · grade

Attention

Wiki Views

440.9K

4th SpC

Attention Share

9.4%

4th SpC-

Social Followers

5.0M

2nd SpB-

Avg TV Audience

100.0K

2nd SpB-

Fan Universe

3.8M

2nd SpB-

Business

Revenue

$902.0M

2nd SpB-

Franchise Value

$3.4B

2nd SpB-

Media Rights

$496.0M

2nd SpB-

Wage Bill

$315.8M

3rd SpC+

Avg Revenue / Team

$150.3M

2nd SpB-

Ranked within 9 in Motorsport · 215 across all leagues

Standings

top teams by attention · 6 tracked

Ranked by league Q

#	Club	Title odds	Win %	Q Lg	Views / yr	VOE ×	Momentum	Y/Y	Revenue	Value	Tracked
1	Joe Gibbs Racing	—	—	92.6	137.5K	1.3×	67%	7%	$200.0M	$782.0M	1
2	H Hendrick Motorsports	—	—	78.1	141.1K	1.2×	49%	-4%	$250.0M	$1.0B	4
3	T Team Penske	—	—	63.4	145.0K	1.3×	59%	1%	$190.0M	$734.0M	5
4	Chip Ganassi Racing	—	—	47.3	118.9K	1.4×	58%	0%	$100.0M	$344.0M	2
5	Juncos Hollinger Racing	—	—	26.4	19.6K	1.0×	20%	-20%	$81.0M	$272.0M	2
6	Meyer Shank Racing	—	—	13.6	62.7K	2.4×	92%	88%	$81.0M	$272.0M	1

Attention KPIs

reach, audience, and fan base · last 12 months

Views, 12 mo

440.9K

Wikipedia, as an entity

#70

5.0M

Social followers

all clubs

#67

3.8M

Total fan universe

all fans

#67

1.3M

Avid fans

2.5M casual

#68

2.0M

Unique viewers

the season

#71

100.0K

Avg TV audience

per event

—

Avg attendance

per event

Above baseline

1.1×

vs expected

Momentum

49%

percentile

Year on year

-3.8%

vs last 12 mo

Business KPIs

revenue, value, media, and labor

Broadcast $496.0M

Commercial $361.0M

Matchday $45.0M

#27in economics, all leaguesof 204

#27

$902.0M

Total revenue

annual

#19

$90.2M

Operating profit

#15

$3.4B

Combined value

franchises

#19

$150.3M

Avg revenue / team

per club

Media rights

$496.0M

annual

Commercial rev

$361.0M

sponsorship

Matchday rev

$45.0M

gate

—

Salary cap

per team

#164

30%

Wage-to-revenue

players' share

Avg player salary

—

per player

rank = among 204 leagues

Talent vs attention

who's over- and under-exposed for their level

talent percentile vs attention · 15

Sponsors & partners

official brand deals · grouped by type, biggest brand first

Kit/uniform

Goodyear

Official partner

ToyotaChevrolet (GM)Coca-ColaAmazon

Where this league stands

growth and rank among the field

Rank among sports & leagues

4th

of 42 sports

51st

of 215 leagues

-3.8%

year on year

Faces of the league

TTeam Penske

HHendrick Motorsports

Joe Gibbs Racing

Attention over time

weekly Wikipedia views

This year · 52 weeks

All-time series coming with the historical pull.