Joe Gibbs Racing
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
8.0
1st LgB+
Attention
Social reach
19.5M
3rd LgC
Star power
478.8K
3rd LgC
Attention Share
22.0%
3rd LgC
Social momentum
67.0%
2nd LgC+
Business
Payroll
$70M
2nd LgC+
Revenue
$200M
2nd LgC+
Franchise value
$782M
2nd LgC+
Ranked within 6 in NASCAR · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#214in economics, globalof 2,461#2in NASCAR economicsof 6
Roster Stats Breakdown
1 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
21.1M
all platforms · year
#2
2.8M
Social followers
all platforms
#2
760.0K
Avid fans
1.9M casual
#2
3.9M
Avg TV / game
audience
#2
86.7K
Avg attendance
per game
Search & share
Wiki searches (year)
137.3K
Wikipedia
Attention share · league
1.7%
of league attention
Momentum & heat
Momentum
67%
percentile
Year over year
+6.7%
vs last year
Week heat rank
#2,783
spike vs expected
Month heat rank
#750
spike vs expected
Year heat rank
#1,100
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $110.0M
Commercial $80.0M
Matchday $10.0M
Revenue & value
#2
$200.0M
Revenue
annual
#2
$13.1M
Operating profit
annual
#2
$782.0M
Franchise value
estimated
Costs & attention capital
#2
$70.0M
Payroll
annual
rank = within NASCAR (6 clubs)
Attention per $M revenue
687
Joe Gibbs Racing draws 687 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly