T
Team Penske
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.4
3rd LgC
Attention
Social reach
22.9M
1st LgB+
Star power
794.9K
2nd LgC+
Attention Share
23.2%
1st LgB+
Social momentum
59.0%
3rd LgC
Business
Payroll
$67M
3rd LgC
Revenue
$190M
3rd LgC
Franchise value
$734M
3rd LgC
Ranked within 6 in NASCAR · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#232in economics, globalof 2,461#3in NASCAR economicsof 6
Roster Stats Breakdown
5 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
22.4M
all platforms · year
#3
2.6M
Social followers
all platforms
#3
730.0K
Avid fans
1.8M casual
#3
3.8M
Avg TV / game
audience
#3
84.5K
Avg attendance
per game
Search & share
Wiki searches (year)
145.8K
Wikipedia
Attention share · league
1.8%
of league attention
Momentum & heat
Momentum
59%
percentile
Year over year
+0.8%
vs last year
Week heat rank
#605
spike vs expected
Month heat rank
#3,186
spike vs expected
Year heat rank
#1,016
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $104.5M
Commercial $76.0M
Matchday $9.5M
Revenue & value
#3
$190.0M
Revenue
annual
#3
$12.1M
Operating profit
annual
#3
$734.0M
Franchise value
estimated
Costs & attention capital
#3
$66.5M
Payroll
annual
rank = within NASCAR (6 clubs)
Attention per $M revenue
764
Team Penske draws 764 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly