DATABALL

Meyer Shank Racing

NASCARFrancePataskalaFounded 19891st in NASCAR

Rankings Across Categories

raw value · rank · percentile · grade
Performance
Q rating
3.5
6th LgF
Attention
Social reach
6.7M
5th LgD+
Star power
49.9K
6th LgF
Attention Share
10.1%
5th LgD+
Social momentum
92.0%
1st LgB+
Business
Payroll
$28M
5th LgD+
Revenue
$81M
5th LgD+
Franchise value
$272M
5th LgD+

Ranked within 6 in NASCAR · 2.2K across all sports

Team Performance

standings, percentile-graded within the league
#397in economics, globalof 2,461#5in NASCAR economicsof 6

Roster Stats Breakdown

1 tracked · active roster by Q score

No tracked roster yet.

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
9.8M
all platforms · year
#5
1.1M
Social followers
all platforms
#5
310.0K
Avid fans
770.0K casual
#5
2.5M
Avg TV / game
audience
#5
55.2K
Avg attendance
per game
Search & share
Wiki searches (year)
64.0K
Wikipedia
Attention share · league
0.8%
of league attention
Momentum & heat
Momentum
92%
percentile
Year over year
+90.3%
vs last year
Week heat rank
#360
spike vs expected
Month heat rank
#624
spike vs expected
Year heat rank
#994
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $44.6M
Commercial $32.4M
Matchday $4.0M
Revenue & value
#5
$81.0M
Revenue
annual
#5
$3.6M
Operating profit
annual
#5
$272.0M
Franchise value
estimated
Costs & attention capital
#5
$28.4M
Payroll
annual

rank = within NASCAR (6 clubs)

Attention per $M revenue
781

Meyer Shank Racing draws 781 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Attention over time

weekly Wikipedia views
This year · 52 weeks
Since founding · monthly