L
Luton Town FC
EnglandRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
8.4
2nd LgB
Attention
Social reach
107.6M
7th LgC-
Star power
743.4K
4th LgC
Attention Share
6.8%
7th LgC-
Social momentum
29.0%
8th LgD+
Business
Payroll
$20M
9th LgD
Revenue
$32M
9th LgD
Franchise value
$60M
9th LgD
Ranked within 11 in EFL Championship · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#681in economics, globalof 2,461#9in EFL Championship economicsof 11
Roster Stats Breakdown
2 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
119.7M
all platforms · year
#9
1.3M
Social followers
all platforms
#9
370.0K
Avid fans
930.0K casual
#9
380.0K
Avg TV / game
audience
#9
19.1K
Avg attendance
per game
Search & share
Wiki searches (year)
630.1K
Wikipedia
Attention share · league
0.2%
of league attention
Momentum & heat
Momentum
29%
percentile
Year over year
-14.4%
vs last year
Week heat rank
#245
spike vs expected
Month heat rank
#3,584
spike vs expected
Year heat rank
#4,091
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $7.9M
Commercial $11.0M
Matchday $12.6M
Revenue & value
#9
$31.5M
Revenue
annual
#1
$-7.0M
Operating profit
annual
#9
$60.0M
Franchise value
estimated
Costs & attention capital
#9
$19.5M
Payroll
annual
rank = within EFL Championship (11 clubs)
Attention per $M revenue
20.1K
Luton Town FC draws 20.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly