Stoke City FC
EnglandRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
4.9
10th LgF
Attention
Social reach
105.2M
8th LgD+
Star power
703.6K
5th LgC
Attention Share
6.3%
10th LgF
Social momentum
53.0%
6th LgC-
Business
Payroll
$37M
4th LgC
Revenue
$60M
4th LgC
Franchise value
$127M
4th LgC
Ranked within 11 in EFL Championship · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#430in economics, globalof 2,461#4in EFL Championship economicsof 11
Roster Stats Breakdown
7 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
112.1M
all platforms · year
#4
2.6M
Social followers
all platforms
#4
710.0K
Avid fans
1.8M casual
#4
530.0K
Avg TV / game
audience
#4
26.3K
Avg attendance
per game
Search & share
Wiki searches (year)
590.0K
Wikipedia
Attention share · league
0.2%
of league attention
Momentum & heat
Momentum
53%
percentile
Year over year
-3.4%
vs last year
Week heat rank
#721
spike vs expected
Month heat rank
#881
spike vs expected
Year heat rank
#978
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $15.0M
Commercial $21.0M
Matchday $24.0M
Revenue & value
#4
$60.0M
Revenue
annual
#8
$-17.2M
Operating profit
annual
#4
$127.0M
Franchise value
estimated
Costs & attention capital
#4
$37.2M
Payroll
annual
rank = within EFL Championship (11 clubs)
Attention per $M revenue
9.9K
Stoke City FC draws 9.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly