Swansea City AFC
WalesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
6.4
6th LgC-
Attention
Social reach
104.5M
9th LgD
Star power
493.3K
7th LgC-
Attention Share
6.5%
8th LgD+
Social momentum
50.0%
7th LgC-
Business
Payroll
$34M
6th LgC-
Revenue
$55M
6th LgC-
Franchise value
$114M
6th LgC-
Ranked within 11 in EFL Championship · 2.2K across all sports
Team Performance
standings, percentile-graded within the league#466in economics, globalof 2,461#5in EFL Championship economicsof 11
Roster Stats Breakdown
6 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
114.2M
all platforms · year
#5
2.4M
Social followers
all platforms
#5
650.0K
Avid fans
1.6M casual
#5
500.0K
Avg TV / game
audience
#5
25.2K
Avg attendance
per game
Search & share
Wiki searches (year)
601.0K
Wikipedia
Attention share · league
0.2%
of league attention
Momentum & heat
Momentum
50%
percentile
Year over year
-4.5%
vs last year
Week heat rank
#2,850
spike vs expected
Month heat rank
#633
spike vs expected
Year heat rank
#1,498
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $13.8M
Commercial $19.2M
Matchday $22.0M
Revenue & value
#5
$55.0M
Revenue
annual
#6
$-15.2M
Operating profit
annual
#5
$114.0M
Franchise value
estimated
Costs & attention capital
#5
$34.1M
Payroll
annual
rank = within EFL Championship (11 clubs)
Attention per $M revenue
11.0K
Swansea City AFC draws 11.0K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly