DATABALL

Charlotte FC

MLSUnited StatesCharlotteFounded 20199th in MLSLongshot

Rankings Across Categories

raw value · rank · percentile · grade
Performance
Q rating
6.7
14th LgC
ELO Performance
1515
14th LgC-
Title odds
1.3%
17th LgC-
Attention
Social reach
41.7M
14th LgC
Star power
1.5M
5th LgB-
Attention Share
2.5%
18th LgC-
Social momentum
39.0%
24th LgD
Business
Payroll
$8M
5th LgB
Revenue
$75M
10th LgC
Franchise value
$673M
10th LgC

Ranked within 30 in MLS · 2.2K across all sports

Team Performance

standings, percentile-graded within the league
Record & form
Rank %
53.3%C
Win%
55%C
Wins
9C
Losses
4
Draws
7
Last 16
11-4-1
Efficiency
Point Diff
0.3B-
Off
0.2B-
Def
0.1C-
#391in economics, globalof 2,461#9in MLS economicsof 30

Lineup on court

derived starting five · tap a player
Substitutes

Derived from roster Q & position — not an official depth chart.

Franchise legends
Dean Smith
Coach · 138.3K views

Roster Stats Breakdown

15 tracked · active roster by Q score
DepthBioModelHealthBoxAdvancedAttentionMoney
#PlayerRolePosAgeQMVP RkViews Rk LgHP%GoalsAssistsAppsMinShotsAvailWiki / yrSocial / yrMomentumY/YWk ×ValueSalaryEndorse
1
Pep BielBiel
StartMF,FW289.251%5710941199264620065754880.857
2
Wilfried ZahaZaha
StartFW33.78.96351%1001094591317927379153871100587.5K246.7M21%-20%0.3×$8.8M$3.9M$5.0M
3
Kerwin VargasVargas
StartMF237.5671%436873833410017124246850.743
4
Tim ReamReam
StartDF38.87.4239101%690350322752220368080.969711.3K298.7M92%327%0.7×$4.4M$751.5K$3.7M
5
I
Idan MarkovichMarkovich
StartFW207.3521%481195383307218104842820.748
6
Nathan ByrneByrne
StartDF326.63191%33035032177152733080.633
7
Liel AbadaAbada
StartMF,FW236.61281%32584155328614813144840.632
8
Jahkeele Marshall-RuttyMarshall-Rutty
StartDF205.91281%4703527124331797469320.747
9
Kristijan KahlinaKahlina
StartGK345.81052051%100035032328628809608110017.1K7.2M19%-22%0.7×$220.1K$91.1K$129.0K
10
Luca de la TorreTorre
StartMF28.25.3272621%64584155307221166423640.96456.5K23.7M6%-45%0.5×$877.4K$356.3K$521.1K
11
Adilson MalandaMalanda
StartDF2354491%100157032339428999717561100
12
David SchneggSchnegg
RotationFW27.84.51454421%1000351553286269889175611006.4K2.7M57%22%3.1×$88.4K$41.6K$46.8K
13
Djibril DianiDiani
RotationMF28.532724990%1403503225401152138280.5144.8K2.0M36%-3%1.6×$68.6K$31.5K$37.1K
14
Ashley WestwoodWestwood
RotationMF342.94491%100157488328628809617561100
15
Brandt BronicoBronico
RotationMF31.12.63823621%74270383317923257418570.9747.5K3.2M34%-5%1.0×$110.7K$49.4K$61.3K

Upcoming games

next on the schedule · rated by projected draw
Sep 9@CF Montréal3.0
Sep 12@FC Cincinnati3.3
Sep 19@D.C. United3.0
Sep 26vsChicago Fire FC4.0
Oct 10vsFC Dallas3.3
Oct 14@Columbus Crew3.2

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
48.5M
all platforms · year
#9
5.9M
Social followers
all platforms
#9
1.6M
Avid fans
4.0M casual
#9
350.0K
Avg TV / game
audience
#9
22.9K
Avg attendance
per game
Search & share
Wiki searches (year)
255.1K
Wikipedia
Attention share · league
0.1%
of league attention
Momentum & heat
Momentum
39%
percentile
Year over year
-10.5%
vs last year
Week heat rank
#827
spike vs expected
Month heat rank
#421
spike vs expected
Year heat rank
#1,698
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $11.2M
Commercial $37.5M
Matchday $26.2M
Revenue & value
#9
$75.0M
Revenue
annual
#21
$-1.5M
Operating profit
annual
#9
$673.0M
Franchise value
estimated
Costs & attention capital
#5
$7.9M
Payroll
annual
1.4M
AUM
roster pageviews / yr

rank = within MLS (30 clubs)

Attention per $M revenue
3.4K

Charlotte FC draws 3.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots
1001.0K10.0K100.0K1.0M10.0M0255075100talent percentile →wiki searches (stabilized / yr) →

Attention over time

weekly Wikipedia views
This year · 52 weeks
Since founding · monthly

Championship odds

live market win probabilities · this club highlighted
1.3% to win the title
15th of 30 in the market