DATABALL

MLS

United StatesSoccerTier 230 teams610 tracked13th of 215 leagues

Rankings Across Categories

raw value · rank · percentile · grade
Attention
Wiki Views
1.8M
7th SpB+
Attention Share
3.5%
7th SpB+
Social Followers
180.0M
10th SpB
Avg TV Audience
350.0K
24th SpC+
Fan Universe
82.0M
14th SpB-
Business
Revenue
$2.3B
8th SpB+
Franchise Value
$19.7B
5th SpA-
Media Rights
$324.0M
12th SpB
Wage Bill
$209.7M
36th SpC
Avg Revenue / Team
$76.7M
10th SpB

Ranked within 90 in Soccer · 215 across all leagues

Standings

top teams by attention · 30 tracked
Ranked by title odds
#ClubTitle oddsWin %Q LgViews / yrVOE ×MomentumY/YRevenueValueTracked
112%70%84.72.2M1.5×78%19%$190.0M$2.1B12
28%56%83363.7K1.7×88%51%$55.0M$476.0M7
37%57%40.3313.5K1.4×75%17%$55.0M$476.0M28
47%54%91.8209.0K1.4×83%32%$55.0M$476.0M22
57%66%96.9502.9K2.1×89%55%$55.0M$476.0M3
67%67%37.1233.7K1.3×78%20%$55.0M$476.0M22
75%60%50.3307.2K1.2×40%-8%$85.0M$777.0M6
85%66%85.5306.1K0.8×6%-37%$55.0M$476.0M17
95%56%65.1257.9K1.1×39%-10%$75.0M$673.0M15
105%58%52.3290.0K1.9×89%58%$55.0M$476.0M6

Top Players

active players, by Q score
DepthBioModelHealthBoxAdvancedAttentionMoney
#PlayerRoleClubPosAgeQMVP RkViews Rk LgHP%GoalsAssistsAppsMinShotsAvailWiki / yrSocial / yrMomentumY/YWk ×ValueSalaryEndorse
1
Lionel MessiMessi
MVPInter Miami CFFW39.110111%77291001610028572421771571001.07717.2M7.2B77%84%0.9×$139.9M$32.0M$107.9M
2
Robert LewandowskiLewandowski
MVPChicago Fire FCFW37.99.91241%401498271316216643963940.6402.9M1.2B46%6%0.4×$36.9M$17.0M$19.9M
3
EvanderEvander
MVPPortland TimbersMF28.19.82521%100189914100328627379111599110070.4K34%-5%6.1×$903.3K$404.8K$498.5K
4
Son Heung-minHeung-min
MVPLos Angeles FCFW34.19.52820%9210803350.32.3M962.5M34%-5%0.3×$29.3M$13.0M$16.3M
5
Sam SurridgeSurridge
All-LeagueNashville SCFW289.47211%1002410038334100293498106991100195.1K81.9M79%98%0.3×$2.4M$1.1M$1.3M
6
Kai WagnerWagner
MVPPhiladelphia UnionDF29.49.44821%100270109932862769931756110062.6K26.3M88%221%1.3×$691.5K$293.7K$397.8K
7
Sebastian BerhalterBerhalter
All-LeagueVancouver Whitecaps FCMF25.29.318151%734801099296522957253870.973514.5K216.1M89%225%3.9×$3.8M$1.4M$2.4M
8
Petar MusaMusa
All-LeagueFC DallasFW28.49.310221%731899693307222957276950.973265.5K111.5M95%566%0.9×$2.6M$974.9K$1.6M
9
Anders DreyerDreyer
All-LeagueSan Diego FCFW28.29.36321%10019991710034100301998104981100118.1K49.6M63%34%0.5×$1.4M$613.1K$767.7K
10
Marco ReusReus
All-LeagueLA GalaxyMF37.29.23561%32584898212014823128700.632466.2K195.8M24%-16%0.6×$5.7M$1.5M$4.3M
11
Pep BielBiel
All-League?MF29.99.251281%5710941199264620065754880.85727.5K11.5M18%-24%0.8×$422.1K$182.4K$239.7K
12
Marco PašalićPašalić
All-LeagueOrlando City SCFW25.99.111361%10012955913394256882101981100110.1K46.3M74%67%1.0×$1.1M$456.5K$604.5K
13
Wilfried ZahaZaha
All-LeagueCharlotte FCFW33.78.96351%1001094591317927379153871100587.5K246.7M21%-20%0.3×$8.8M$3.9M$5.0M
14
Tai BariboBaribo
All-LeaguePhiladelphia UnionFW28.58.913551%511698271296518675154880.85161.0K25.6M28%-11%0.6×$830.6K$397.0K$433.6K
15
Tadeo AllendeAllende
All-LeagueInter Miami FCFW27.48.825261%661195155317921546552860.966170.9K71.8M81%114%0.5×$2.0M$749.1K$1.2M

Attention KPIs

reach, audience, and fan base · last 12 months
Views, 12 mo
1.8M
Wikipedia, as an entity
#16
180.0M
Social followers
all clubs
#29
82.0M
Total fan universe
all fans
#30
22.0M
Avid fans
60.0M casual
#30
32.0M
Unique viewers
the season
#42
350.0K
Avg TV audience
per event
#73
23.2K
Avg attendance
per event
Above baseline
1.3×
vs expected
Momentum
79%
percentile
Year on year
+9.8%
vs last 12 mo

Business KPIs

revenue, value, media, and labor
Broadcast $324.0M
Commercial $1.1B
Matchday $753.0M
#14in economics, all leaguesof 204
#14
$2.3B
Total revenue
annual
#190
$-50.0M
Operating profit
#8
$19.7B
Combined value
franchises
#25
$76.7M
Avg revenue / team
per club
Media rights
$324.0M
annual
Commercial rev
$1.1B
sponsorship
Matchday rev
$753.0M
gate
#9
$6.0M
Salary cap
per team
#164
30%
Wage-to-revenue
players' share
Avg player salary
$580.0K
per player

rank = among 204 leagues

Talent vs attention

who's over- and under-exposed for their level
talent percentile vs attention · 150
StarsOverexposedUnderexposedFringe← lower talenthigher talent →attention →

Betting markets

live win / award probabilities · own column, never merged into a rating

Title

This season · head-to-head
2026 · polymarket · Δ = market vs our attention rank

Conference

This season · head-to-head
2026 · kalshi · Δ = market vs our attention rank
1
Vancouver▲228.9%
2
3
Houston▲118.7%
4
Dallas▲57.8%
5
Seattle▼16.9%
6
San Jose▲16.9%
7S
Saint Louis4.6%
8
Salt Lake▲42.8%
thin market (15 priced)

Sponsors & partners

official brand deals · grouped by type, biggest brand first
Kit/uniform
Adidas
Broadcast
Apple
Official partner
AudiMichelob Ultra (ABI)AllstateChipotle

Where this league stands

growth and rank among the field
Rank among sports & leagues
1st
of 42 sports
13th
of 215 leagues
+9.8%
year on year

Attention over time

weekly Wikipedia views
This year · 52 weeks
All-time series coming with the historical pull.