Minnesota United FC

MLS

United StatesMinneapolisFounded 20157th in MLSLongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.0

19th LgD+

ELO Performance

1517

13th LgC

Title odds

0.8%

21st LgD+

Attention

Social reach

40.1M

17th LgC-

Star power

2.3M

4th LgB

Attention Share

2.8%

11th LgC

Social momentum

89.0%

1st LgA

Business

Payroll

$8M

1st LgA

Revenue

$55M

22nd LgD+

Franchise value

$476M

22nd LgD+

Ranked within 30 in MLS · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Win%

50%C

Wins

Losses

Draws

Efficiency

Point Diff

-0.1C-

Off

-0.2D

Def

0.1C

#436in economics, globalof 2,461#11in MLS economicsof 30

Lineup on court

derived starting five · tap a player

Derived from roster Q & position — not an official depth chart.

Roster Stats Breakdown

6 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced	Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Goals	Assists	Apps	Min	Shots	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	James RodríguezRodríguez	Start	MF	35	8.5	130	3	0%9	376	277	147	9817	2567	0.49	2.2M	910.2M	80%	112%	0.5×	$21.8M	$7.9M	$13.9M
2	Carlos HarveyHarvey	Start	DF	26.5	6.8	58	188	1%33	270	155	2540	152632	2161	0.633	25.9K	10.9M	83%	134%	0.7×	$245.4K	$105.1K	$140.3K
3	Robin LodLod	Start	MF	33.3	6	105	169	1%100	584	383	3394	245478	3073	1100	20.6K	8.7M	51%	13%	0.9×	$286.3K	$132.7K	$153.6K
4	Michael BoxallBoxall	Start	DF	37.9	3.4	534	80	1%100	157	155	3179	265186	518	1100	60.7K	25.5M	76%	78%	0.4×	$507.5K	$128.6K	$378.9K

Upcoming games

next on the schedule · rated by projected draw

Sep 9vs

FC Dallas3.28:30p · 630K

Sep 12@

St. Louis CITY SC3.28:30p · 714K

Sep 19vs

LA Galaxy3.48:30p · 812K

Sep 26@

Seattle Sounders FC3.48:30p · 728K

Oct 10vs

Houston Dynamo FC3.28:30p · 630K

Oct 14@

Colorado Rapids3.29:30p · 630K

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

55.0M

all platforms · year

#11

4.3M

Social followers

all platforms

#11

1.2M

Avid fans

3.0M casual

#11

300.0K

Avg TV / game

audience

#11

19.7K

Avg attendance

per game

Search & share

Wiki searches (year)

289.7K

Wikipedia

Attention share · league

0.1%

of league attention

Momentum & heat

Momentum

89%

percentile

Year over year

+56.6%

vs last year

Week heat rank

#2,055

spike vs expected

Month heat rank

#475

spike vs expected

Year heat rank

#419

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $8.3M

Commercial $27.6M

Matchday $19.3M

Revenue & value

#11

$55.2M

Revenue

annual

$-1.0M

Operating profit

annual

#11

$476.0M

Franchise value

estimated

Costs & attention capital

$8.3M

Payroll

annual

2.3M

AUM

roster pageviews / yr

rank = within MLS (30 clubs)

Attention per $M revenue

5.2K

Minnesota United FC draws 5.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.