Southampton FC

EPL

EnglandSouthamptonFounded 188512th in EPL

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.0

7th LgC+

Attention

Social reach

134.4M

22nd LgF

Star power

1.2M

22nd LgF

Attention Share

1.8%

22nd LgF

Social momentum

39.0%

15th LgD+

Business

Payroll

$109M

22nd LgF

Revenue

$160M

22nd LgF

Franchise value

$801M

22nd LgF

Ranked within 23 in EPL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

#208in economics, globalof 2,461#22in EPL economicsof 23

Lineup on court

derived starting five · tap a player

Franchise legends

Steven Davis

MF · 89.7K views

Roster Stats Breakdown

5 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced	Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Goals	Assists	Apps	Min	Shots	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Aaron RamsdaleRamsdale	Start	GK	28.2	7.8	323	136	0%6	029	030	121	10046	08	0.46	479.7K	201.5M	12%	-34%	0.5×	$7.4M	$3.1M	$4.3M
2	Adam ArmstrongArmstrong	Start	FW	28	1.5	323	556	0%13	264	271	143	114013	1847	0.413	1.3K	534.2K	34%	-5%	0.1×	$18.8K	$9.2K	$9.6K

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

162.7M

all platforms · year

#22

30.0M

Social followers

all platforms

#22

8.3M

Avid fans

20.6M casual

#22

9.5M

Avg TV / game

audience

#22

25.4K

Avg attendance

per game

Search & share

Wiki searches (year)

856.4K

Wikipedia

Attention share · league

0.3%

of league attention

Momentum & heat

Momentum

39%

percentile

Year over year

-8.7%

vs last year

Week heat rank

#180

spike vs expected

Month heat rank

#458

spike vs expected

Year heat rank

#549

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $84.8M

Commercial $48.0M

Matchday $27.2M

Revenue & value

#22

$160.0M

Revenue

annual

#22

$2.4M

Operating profit

annual

#22

$801.0M

Franchise value

estimated

Costs & attention capital

#22

$108.8M

Payroll

annual

481.0K

AUM

roster pageviews / yr

rank = within EPL (23 clubs)

Attention per $M revenue

5.4K

Southampton FC draws 5.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.