
Southampton FC
Rankings Across Categories
raw value · rank · percentile · gradeAttention
Social reach
134.4M
22nd LgF
Star power
1.2M
33rd LgD+
Attention Share
0.90%
45th LgD+
Social momentum
39.0%
22nd LgD+
Business
Payroll
$109M
22nd LgF
Revenue
$160M
22nd LgF
Franchise value
$801M
22nd LgF
Ranked within 23 in EPL · 3.5K across all sports
Team Performance
standings, percentile-graded within the league#208in economics, globalof 2,461#22in EPL economicsof 23
Roster Stats Breakdown
5 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
162.6M
all platforms · year
#22
30.0M
Social followers
all platforms
#22
8.3M
Avid fans
20.6M casual
#22
9.5M
Avg TV / game
audience
#22
25.4K
Avg attendance
per game
Search & share
Wiki searches (year)
855.5K
Wikipedia
Attention share · league
0.3%
of league attention
Momentum & heat
Momentum
39%
percentile
Year over year
-6.8%
vs last year
Week heat rank
#129
spike vs expected
Month heat rank
#127
spike vs expected
Year heat rank
#526
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $84.8M
Commercial $48.0M
Matchday $27.2M
Revenue & value
#22
$160.0M
Revenue
annual
#22
$2.4M
Operating profit
annual
#22
$801.0M
Franchise value
estimated
Costs & attention capital
#22
$108.8M
Payroll
annual
rank = within EPL (23 clubs)
Attention per $M revenue
5.4K
Southampton FC draws 5.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlightedTitle
Market2026-27 · polymarket

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