DATABALL

UFC

United StatesMMATier 1161 tracked19th of 215 leagues

Rankings Across Categories

raw value · rank · percentile · grade
Attention
Wiki Views
1.4M
1st SpB+
Attention Share
57.3%
1st SpB+
Social Followers
350.0M
1st SpB+
Avg TV Audience
2.2M
1st SpB+
Fan Universe
300.0M
1st SpB+
Business
Revenue
$1.5B
1st SpB+
Franchise Value
$4.5B
1st SpB+
Media Rights
$700.0M
1st SpB+
Wage Bill
$588.0M
1st SpB+
Avg Revenue / Team
$1.5B
1st SpA+

Ranked within 5 in MMA · 215 across all leagues

Standings

top teams by attention · 0 tracked
Ranked by league Q
#ClubTitle oddsWin %Q LgViews / yrVOE ×MomentumY/YRevenueValueTracked

Top Players

active players, by Q score
DepthBioModelBoxAdvancedAttentionMoney
#PlayerRoleClubPosAgeQMVP RkViews Rk LgWinsSLpMStr Acc%SApMStr Def%EloCtrl/15P4PWiki / yrSocial / yrMomentumY/YWk ×ValueSalaryEndorse
1
Islam MakhachevMakhachev
MVPIIndividualFighter34.89.9115981.5453.9781.39863.2921832.2100514.3971.91003.0M591.4M59%-1%0.6×$11.4M$1.7M$9.6M
2
Max HollowayHolloway
MVPIIndividualFighter34.69.7294934.97652.7733.46150.9471714.410054.3281.1991.7M338.6M46%-13%0.4×$5.8M$771.5K$5.0M
3
Charles OliveiraOliveira
MVPIIndividualFighter36.89.73123822.52165.1982.58238.271714.8100634.41001.1991.4M278.3M36%-20%0.5×$4.7M$603.5K$4.1M
4
Ilia TopuriaTopuria
All-LeagueIIndividualFighter29.59.61823825.28157.88852754.9651682.899109461993.2M649.4M39%-18%0.2×$10.6M$1.7M$8.8M
5
Justin GaethjeGaethje
All-LeagueIIndividualFighter37.79.614738257752.3715.61844.9211683.699115.4470.8942.6M521.6M92%143%0.6×$7.1M$1.0M$6.1M
6
Alex PereiraPereira
MVPIIndividualFighter39.19.6835984.67158.1894.33850.6461674.9988.161.0982.3M455.3M28%-25%0.2×$7.5M$946.1K$6.5M
7
Alexander VolkanovskiVolkanovski
All-LeagueIIndividualFighter37.89.616112644.87559.4922.97559.2821709.89978351981.4M288.5M52%-9%0.4×$5.2M$627.0K$4.6M
8
Merab DvalishviliDvalishvili
MVPIIndividualFighter35.59.65155984.56840.7203.65549.4411696.899266.8801.21001.3M259.6M11%-43%0.3×$4.4M$508.0K$3.9M
9
Valentina ShevchenkoShevchenko
All-LeagueIIndividualFlyweight38.49.615263822.11253.5771.79665951730.4100367.490199744.5K134.0M34%-21%0.4×$2.7M$83.1K$2.6M
10
Arman TsarukyanTsarukyan
All-LeagueIIndividualFighter29.89.57043824.36365.4981.29963.7931660.597573.8990.7942.2M443.5M82%40%0.7×$7.1M$1.4M$5.8M
11
Sean StricklandStrickland
All-LeagueIIndividualFighter35.49.51384936.49144.13552555.9691671.29845.3240.8962.1M410.6M80%35%0.4×$7.0M$798.0K$6.2M
12
Dricus du PlessisPlessis
All-LeagueIIndividualFighter32.59.57164934.36446.8483.94955661691.99934.7190.9971.3M254.5M3%-60%0.3×$4.2M$517.9K$3.7M
13
Tom AspinallAspinall
All-LeagueIIndividualFighter33.39.562132646.89370.210061331.421672.49819.7120.7931.4M279.2M10%-44%0.3×$5.3M$749.6K$4.5M
14
Ciryl GaneGane
All-LeagueIIndividualFighter36.39.512203826.59267.3992.87750.1431696.39990.6401.1991.1M212.2M81%37%0.4×$3.2M$304.4K$2.9M
15
Aljamain SterlingSterling
All-LeagueIIndividualFighter379.59483822.82953.4761.59761.6901708.399381.2911.2100439.8K88.0M36%-20%0.3×$1.6M$106.1K$1.5M

Attention KPIs

reach, audience, and fan base · last 12 months
Views, 12 mo
1.4M
Wikipedia, as an entity
#10
350.0M
Social followers
all clubs
#13
300.0M
Total fan universe
all fans
#12
90.0M
Avid fans
210.0M casual
#15
120.0M
Unique viewers
the season
#16
2.2M
Avg TV audience
per event
#100
15.5K
Avg attendance
per event
Above baseline
1.0×
vs expected
Momentum
18%
percentile
Year on year
-17.2%
vs last 12 mo

Business KPIs

revenue, value, media, and labor
Broadcast $700.0M
Commercial $392.0M
Matchday $252.0M
#19in economics, all leaguesof 204
#19
$1.5B
Total revenue
annual
#8
$570.0M
Operating profit
$4.5B
Combined value
franchises
#3
$1.5B
Avg revenue / team
per club
Media rights
$700.0M
annual
Commercial rev
$392.0M
sponsorship
Matchday rev
$252.0M
gate
Salary cap
per team
#180
19%
Wage-to-revenue
players' share
Avg player salary
$250.0K
per player

rank = among 204 leagues

Talent vs attention

who's over- and under-exposed for their level
talent percentile vs attention · 146
StarsOverexposedUnderexposedFringe← lower talenthigher talent →attention →

Betting markets

live win / award probabilities · own column, never merged into a rating

Title

This season · head-to-head
2026 · polymarket · Δ = market vs our attention rank
1T
Tom Aspinall52.2%
2C
Ciryl Gane43.6%
3A
Alexander Volkov2.6%
4S
Serghei Spivac0.4%
5J
Josh Hokit0.3%
6T
Tyrell Fortune0.1%
7R
Rizvan Kuniev0.1%
8C
Curtis Blaydes0.1%

Sponsors & partners

official brand deals · grouped by type, biggest brand first
Kit/uniform
Crypto.com
Naming rights
Monster Energy
Betting partner
DraftKings
Official partner
Bud Light (ABI)Qatar Airways

Where this league stands

growth and rank among the field
Rank among sports & leagues
7th
of 42 sports
19th
of 215 leagues
-17.2%
year on year

Attention over time

weekly Wikipedia views
This year · 52 weeks
All-time series coming with the historical pull.