A
Arizona Coyotes
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
8.5
4th LgB
Attention
Social reach
101.5M
5th LgB
Star power
221.7K
33rd LgF
Attention Share
3.5%
6th LgB-
Social momentum
13.0%
29th LgF
Business
Payroll
$93M
17th LgC-
Revenue
$120M
33rd LgF
Franchise value
$729M
33rd LgF
Ranked within 33 in NHL · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRoster Stats Breakdown
11 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
45.3M
all platforms · year
—
Social followers
all platforms
—
Avid fans
core base
—
Avg TV / game
audience
—
Avg attendance
per game
Search & share
Wiki searches (year)
566.4K
Wikipedia
Attention share · league
3.0%
of league attention
Momentum & heat
Momentum
13%
percentile
Year over year
-26.3%
vs last year
Week heat rank
#4,016
spike vs expected
Month heat rank
#4,159
spike vs expected
Year heat rank
#4,188
spike vs expected
Business KPIs
revenue, value, audience, and fan baseRevenue & value
$120.0M
Revenue
annual
—
Operating profit
annual
$729.0M
Franchise value
estimated
Costs & attention capital
$93.1M
Payroll
annual
rank = within NHL (— clubs)
Attention per $M revenue
4.7K
Arizona Coyotes draws 4.7K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlightedTitle
Market2026-27 · polymarket
