Atletico Madrid

La Liga

SpainMetropolitano StadiumFounded 19033rd in La Liga9 titlesLast 2020Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.5

4th LgB

Title odds

2.1%

3rd LgB

Attention

Social reach

490.4M

3rd LgB+

Star power

7.1M

3rd LgB+

Attention Share

9.6%

3rd LgB+

Social momentum

70.0%

10th LgC

Business

Payroll

$273M

3rd LgB+

Revenue

$440M

3rd LgB+

Franchise value

$2.1B

3rd LgB+

Ranked within 25 in La Liga · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

#65in economics, globalof 2,461#3in La Liga economicsof 25

Lineup on court

derived starting five · tap a player

Substitutes

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Diego Simeone

Coach · 1.7M views

Franchise legends

Fernando Torres

FW · 1.0M views

Diego Forlán

FW · 686.3K views

Radamel Falcao

FW · 608.7K views

Filipe Luis

DF · 466.4K views

Diego Godin

DF · 164.7K views

Roster Stats Breakdown

57 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced	Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Goals	Assists	Apps	Min	Shots	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Ángel CorreaCorrea	Start	FW	31.4	9.6	1	102	1%100	1499	12100	3394	273792	105100	1100	238.2K	100.1M	22%	-19%	0.6×	$3.2M	$1.5M	$1.7M
2	Giuliano SimeoneSimeone	Start	FW	23.6	9.5	39	33	1%62	481	697	3162	209961	3679	0.862	1.2M	507.9M	63%	34%	0.4×	$8.4M	$3.6M	$4.7M
3	Yannick CarrascoCarrasco	Start	MF	32.9	9.5	5	119	1%100	1898	794	2966	250675	10398	1100	174.0K	73.1M	49%	10%	0.3×	$2.7M	$1.2M	$1.5M
4	Antoine GriezmannGriezmann	Start	FW	35.4	9.4	75	6	1%31	790	488	3481	148130	4787	0.531	2.1M	894.1M	77%	85%	0.4×	$22.4M	$8.5M	$13.9M
5	Alexander SorlothSorloth	Start	FW	30.6	9.4	39	39	1%55	1397	032	3586	198055	6895	0.755	1.0M	—	68%	48%	1.1×	$10.6M	$4.3M	$6.3M
6	Julian AlvarezAlvarez	Start	FW	26.5	9.3	75	10	1%51	892	488	2950	189551	5490	0.751	37.6K	15.8M	74%	71%	0.5×	$21.1M	$8.6M	$12.4M
7	Jan OblakOblak	Start	GK	33.6	9.2	52	71	1%87	032	032	3057	270085	06	1.087	347.2K	145.8M	51%	13%	0.4×	$5.1M	$2.3M	$2.8M
8	Ademola LookmanLookman	Start	FW	28.8	8.9	141	32	0%	4	0	12	617	21	0.2	1.0M	440.1M	52%	14%	0.3×	$12.4M	$4.6M	$7.8M
9	Marcos LlorenteLlorente	Start	DF	31.5	8.9	75	69	1%65	032	488	2950	218165	1853	0.865	501.1K	210.5M	84%	148%	0.5×	$5.8M	$2.6M	$3.2M
10	Cesar AzpilicuetaAzpilicueta	Start	DF	36.9	8.9	75	74	0%16	032	156	177	121316	17	0.416	386.4K	162.3M	61%	28%	0.4×	$4.2M	$1.4M	$2.8M
11	Nahuel MolinaMolina	Start	DF	28.3	8.9	64	108	0%25	269	271	2632	133122	1444	0.525	336.1K	141.2M	84%	150%	1.3×	$3.7M	$1.5M	$2.2M
12	Nicolas GonzalezGonzalez	Rotation	MF	28.3	8.8	100	83	1%30	583	032	2425	144830	4383	0.530	429.4K	—	73%	64%	2.6×	$4.8M	$2.1M	$2.8M
13	Thiago AlmadaAlmada	Rotation	FW	25.3	8.5	141	66	0%22	376	156	2738	131121	2160	0.522	501.9K	210.8M	50%	11%	1.9×	$5.0M	$2.1M	$2.9M
14	Matteo RuggeriRuggeri	Rotation	DF	24	8.5	100	134	1%46	032	382	2632	177446	515	0.746	211.5K	88.8M	87%	188%	4.1×	$1.9M	$819.0K	$1.0M
15	Álex BaenaBaena	Rotation	MF	25	8.4	141	75	1%34	269	382	2738	156034	2972	0.634	550.6K	231.3M	86%	186%	0.8×	$4.6M	$1.9M	$2.7M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

392.6M

all platforms · year

65.0M

Social followers

all platforms

17.9M

Avid fans

44.7M casual

7.4M

Avg TV / game

audience

36.3K

Avg attendance

per game

Search & share

Wiki searches (year)

2.1M

Wikipedia

Attention share · league

0.7%

of league attention

Momentum & heat

Momentum

70%

percentile

Year over year

+11.0%

vs last year

Week heat rank

#3,736

spike vs expected

Month heat rank

#4,216

spike vs expected

Year heat rank

#206

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $184.8M

Commercial $167.2M

Matchday $88.0M

Revenue & value

$440.0M

Revenue

annual

$26.6M

Operating profit

annual

$2.1B

Franchise value

estimated

Costs & attention capital

$272.8M

Payroll

annual

11.1M

AUM

roster pageviews / yr

rank = within La Liga (25 clubs)

Attention per $M revenue

4.6K

Atletico Madrid draws 4.6K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.