Atletico Madrid
SpainRankings Across Categories
raw value · rank · percentile · gradePerformance
Title odds
2.1%
3rd LgB
Attention
Social reach
460.3M
3rd LgB+
Star power
7.1M
3rd LgB+
Attention Share
4.7%
5th LgB+
Social momentum
70.0%
14th LgC
Business
Payroll
$273M
3rd LgB+
Revenue
$440M
3rd LgB+
Franchise value
$2.1B
3rd LgB+
Ranked within 17 in La Liga · 271 across all sports
Team Performance
standings, percentile-graded within the league#65in economics, globalof 2,461#3in La Liga economicsof 25
Roster Stats Breakdown
57 tracked · active roster by Q scoreNo tracked roster yet.
Attention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
373.0M
all platforms · year
#3
65.0M
Social followers
all platforms
#3
17.9M
Avid fans
44.7M casual
#3
7.4M
Avg TV / game
audience
#3
36.3K
Avg attendance
per game
Search & share
Wiki searches (year)
2.0M
Wikipedia
Attention share · league
0.7%
of league attention
Momentum & heat
Momentum
70%
percentile
Year over year
+4.8%
vs last year
Week heat rank
#3,936
spike vs expected
Month heat rank
#4,043
spike vs expected
Year heat rank
#288
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $184.8M
Commercial $167.2M
Matchday $88.0M
Revenue & value
#3
$440.0M
Revenue
annual
#3
$26.6M
Operating profit
annual
#3
$2.1B
Franchise value
estimated
Costs & attention capital
#3
$272.8M
Payroll
annual
rank = within La Liga (25 clubs)
Attention per $M revenue
4.6K
Atletico Madrid draws 4.6K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlighted3.8% to win the title
3rd of 21 in the market
Title
Market2026-27 · polymarket
