Chicago Cubs

MLB

United StatesWrigley FieldFounded 18703rd in MLB3 titlesLast 2016In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.5

4th LgB

ELO Performance

1616

5th LgB

Title odds

6.0%

6th LgB-

Attention

Social reach

117.0M

7th LgB-

Star power

2.5M

9th LgC+

Attention Share

3.6%

8th LgC+

Social momentum

55.0%

6th LgB-

Business

Payroll

$242M

8th LgC+

Revenue

$520M

4th LgB

Franchise value

$3.8B

4th LgB

Ranked within 30 in MLB · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

86.7%B+

Win%

56.9%B

Wins

74B

Losses

Last 16

12-4

Efficiency

Point Diff

0.8B

Off

0.7A

Def

0.1C

#67in economics, globalof 2,461#4in MLB economicsof 30

Lineup on court

derived starting five · tap a player

Rotation

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Craig Counsell

Coach · 286.7K views

Thomas S. Ricketts

Owner · 87.3K views

Jed Hoyer

President · 45.0K views

Franchise legends

Greg Maddux

P · 360.4K views

Ryne Sandberg

2B · 221.0K views

Theo Epstein

Exec · 208.0K views

Carlos Pena

Batter · 146.0K views

Ben Zobrist

Batter · 133.1K views

Roster Stats Breakdown

114 tracked · active roster by Q score

		Depth	Bio		Model			Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	PA	HR	AVG	OBP	SLG	wRC+	wOBA	K%	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Pete Crow-ArmstrongCrow-Armstrong	Start	Batter	24.3	9.9	4	23	53898	2795	0.391	0.497	0.598	155.299	0.499	2714	669.8K	36.8M	62%	-1%	2.3×	$22.1M	$19.7M	$2.5M
2	Seiya SuzukiSuzuki	Start	Batter	31.9	9.1	38	151	45341	2081	0.381	0.488	0.586	131.885	0.486	25.223	131.3K	7.2M	73%	9%	0.5×	$6.4M	$5.7M	$638.2K
3	alex-bregman-baseballalex-bregman-baseball	Start	3B	32	9	79	—	54299	1659	0.360	0.376	0.453	105.239	0.340	15.976	—	—	—	—	—	—	—	—
4	Cody BellingerBellinger	Start	Batter	31	9	89	22	43430	1123	0.364	0.378	0.458	119.468	0.358	16.175	538.6K	29.6M	39%	-15%	0.3×	$26.4M	$23.7M	$2.6M
5	kevin-gausman-baseballkevin-gausman-baseball	Start	P	35	8.7	98	—	—	1659	0.357	0.334	0.445	—	—	—	—	—	—	—	—	—	—	—
6	Dansby SwansonSwanson	Start	Batter	32.5	8.5	123	71	45240	1870	0.213	0.325	0.449	90.913	0.315	2332	235.0K	12.9M	73%	10%	0.5×	$12.5M	$11.2M	$1.3M
7	Ian HappHapp	Start	Batter	32	8.2	114	183	49870	2081	0.215	0.357	0.457	108.145	0.346	30.96	121.7K	6.7M	70%	5%	1.2×	$5.6M	$5.0M	$586.9K
8	Kyle TuckerTucker	Start	Batter	29.5	8.2	262	26	46749	1123	0.237	0.366	0.431	102.432	0.336	18.463	632.9K	34.8M	91%	96%	0.5×	$24.6M	$22.0M	$2.6M
9	Isaac ParedesParedes	Start	Batter	27.4	8.2	90	276	48867	1550	0.357	0.376	0.455	119.669	0.361	14.185	71.9K	4.0M	8%	-44%	0.5×	$3.9M	$3.5M	$385.9K
10	Shota ImanagaImanaga	Rotation	P	32.9	7.8	152	216	—	2896	0.233	0.39	0.467	—	—	—	107.6K	5.9M	38%	-16%	0.8×	$4.7M	$4.3M	$475.9K
11	Michael BuschBusch	Rotation	Batter	28.7	7.6	162	289	54199	1443	0.246	0.482	0.435	111.850	0.350	22.236	78.4K	—	59%	-2%	1.5×	$3.7M	$3.3M	$396.0K
12	Michael ConfortoConforto	Rotation	Batter	33.4	7.4	269	129	209	9	0.2	0.3	0.5	—	—	29.2	147.9K	8.1M	32%	-20%	0.4×	$6.7M	$6.1M	$684.9K
13	Nico HoernerHoerner	Rotation	Batter	29.2	7.4	241	184	52592	78	0.366	0.352	0.421	93.716	0.318	8.898	127.8K	7.0M	86%	54%	0.6×	$5.6M	$5.1M	$581.4K
14	Matthew BoydBoyd	Rotation	P	35.5	6.8	250	349	—	9	0.2	0.3	0.4	—	—	—	77.8K	—	10%	-39%	1.6×	$2.5M	$2.1M	$363.5K
15	clay-holmes-baseballclay-holmes-baseball	Reserve	P	33	6.6	280	—	—	4	0.2	0.3	0.3	—	—	—	—	—	—	—	—	—	—	—

Upcoming games

next on the schedule · rated by projected draw

Sep 8@

Milwaukee Brewers7.07:40p · 1.9M

Sep 9@

Milwaukee Brewers7.07:40p · 1.9M

Sep 11vs

Pittsburgh Pirates6.02:20p · 1.7M

Sep 12vs

Pittsburgh Pirates6.02:20p · 1.7M

Sep 13vs

Pittsburgh Pirates6.02:20p · 1.7M

Sep 14vs

Atlanta Braves7.17:40p · 2.0M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

59.8M

all platforms · year

15.0M

Social followers

all platforms

4.1M

Avid fans

10.3M casual

510.0K

Avg TV / game

audience

32.9K

Avg attendance

per game

Search & share

Wiki searches (year)

664.4K

Wikipedia

Attention share · league

2.9%

of league attention

Momentum & heat

Momentum

55%

percentile

Year over year

-2.6%

vs last year

Week heat rank

#202

spike vs expected

Month heat rank

#285

spike vs expected

Year heat rank

#1,042

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $218.4M

Commercial $145.6M

Matchday $156.0M

Revenue & value

$520.0M

Revenue

annual

$46.4M

Operating profit

annual

$3.8B

Franchise value

estimated

Costs & attention capital

$241.8M

Payroll

annual

3.6M

AUM

roster pageviews / yr

rank = within MLB (30 clubs)

Cap utilization$242M committed · $1M over the cap

CBT
$241M

2nd tier
$261M

3rd tier
$281M

Surcharge
$301M

Range $241M → $301M · thresholds are approximate MLB 2025-26 figures

Attention per $M revenue

1.3K

Chicago Cubs draws 1.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.