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Boston Celtics

NBAUnited StatesTD GardenFounded 19463rd in NBA18 titlesLast 2024In the mix

Rankings Across Categories

raw value · rank · percentile · grade
Performance
ELO Performance
1616
7th LgB+
Title odds
4.3%
5th LgB
Attention
Social reach
163.9M
4th LgB
Star power
4.9M
26th LgC
Attention Share
2.2%
9th LgB
Social momentum
14.0%
49th LgD
Business
Payroll
$225M
1st LgA
Revenue
$510M
4th LgB
Franchise value
$5.8B
4th LgB

Ranked within 69 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league
Record & form
Rank %
86.7%B+
Win%
68.3%B+
Wins
56B+
Losses
26
Last 16
13-3
Efficiency
Point Diff
7.7B+
Off
-0.7C-
Def
8.4A+
#56in economics, globalof 2,461#4in NBA economicsof 30

Roster Stats Breakdown

44 tracked · active roster by Q score

No tracked roster yet.

Upcoming games

next on the schedule · rated by projected draw
Oct 26vsChicago Bulls8.4
Oct 27vsBrooklyn Nets8.3
Oct 30vsChicago Bulls8.4
Nov 1@Orlando Magic8.4
Nov 2@Houston Rockets8.8
Nov 4vsMilwaukee Bucks8.3

Attention KPIs

reach, audience, search and heat — last 12 months
Reach & audience
Social media views
198.2M
all platforms · year
#30
35.0M
Social followers
all platforms
#30
9.6M
Avid fans
24.1M casual
#4
1.8M
Avg TV / game
audience
#4
20.5K
Avg attendance
per game
Search & share
Wiki searches (year)
943.8K
Wikipedia
Attention share · league
2.1%
of league attention
Momentum & heat
Momentum
14%
percentile
Year over year
-25.1%
vs last year
Week heat rank
#4,009
spike vs expected
Month heat rank
#3,996
spike vs expected
Year heat rank
#4,231
spike vs expected

Business KPIs

revenue, value, audience, and fan base
Broadcast $204.0M
Commercial $178.5M
Matchday $127.5M
Revenue & value
#4
$510.0M
Revenue
annual
#4
$79.6M
Operating profit
annual
#4
$5.8B
Franchise value
estimated
Costs & attention capital
#1
$225.0M
Payroll
annual

rank = within NBA (30 clubs)

Cap utilization$225M committed · $70M over the cap
Cap
$155M
Tax
$188M
1st apron
$196M
2nd apron
$208M
Range $155M → $208M · thresholds are approximate NBA 2025-26 figures
Attention per $M revenue
1.9K

Boston Celtics draws 1.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots
100.0K1.0M0255075100talent percentile →wiki searches (stabilized / yr) →

Attention over time

weekly Wikipedia views
This year · 52 weeks
Since founding · monthly

Championship odds

live market win probabilities · this club highlighted
4.3% to win the title
5th of 30 in the market

Title

Market
2026-27 · polymarket
1
Oklahoma City Thunder20.4%
2
San Antonio Spurs19.4%
3
Philadelphia 76ers12.5%
4
New York Knicks10.9%
5
Boston Celtics4.3%
6
Toronto Raptors3.6%
7
Minnesota Timberwolves3.3%
8
Denver Nuggets3.1%