Boston Celtics

NBA

United StatesTD GardenFounded 19463rd in NBA18 titlesLast 2024In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.8

4th LgB

ELO Performance

1616

4th LgB

Title odds

4.3%

5th LgB

Attention

Social reach

163.6M

4th LgB

Star power

4.9M

13th LgC

Attention Share

4.5%

5th LgB

Social momentum

14.0%

25th LgD

Business

Payroll

$225M

1st LgA

Revenue

$510M

4th LgB

Franchise value

$5.8B

4th LgB

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

86.7%B+

Win%

68.3%B+

Wins

56B+

Losses

Last 16

13-3

Efficiency

Point Diff

7.7B+

Off

-0.7C-

Def

8.4A+

#56in economics, globalof 2,461#4in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Joe Mazzulla

Coach · 486.0K views

Brad Stevens

President · 250.6K views

William Chisholm

Exec · 126.1K views

Franchise legends

Larry Bird

SF · 1.8M views

Bill Russell

C · 844.8K views

Ray Allen

SG · 496.0K views

Rajon Rondo

PG · 468.6K views

Paul Pierce

SF · 434.2K views

Roster Stats Breakdown

44 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Jayson TatumTatum	Start	PF	28.4	9.7	45	21	20%1	21.893	5.389	1097	1.269	2.411	—	—	—	1.2M	534.6M	12%	-37%	0.3×	$51.3M	$35.8M	$15.5M
2	Derrick WhiteWhite	Start	SG	32.1	9.7	21	136	94%90	16.578	5.490	4.460	1.165	1.727	4.298	2.394	1.997	276.3K	124.4M	13%	-36%	0.5×	$10.9M	$8.4M	$2.5M
3	Payton PritchardPritchard	Start	PG	28.5	9.6	33	110	96%93	1780	5.288	3.951	0.954	1.441	2.595	2.795	-0.233	455.2K	204.8M	16%	-32%	0.2×	$14.9M	$10.3M	$4.6M
4	Nikola VucevicVucevic	Start	C	35.8	9.5	47	137	78%52	15.174	3.371	8.494	285	1.347	0.563	0.877	-0.331	377.9K	170.1M	74%	49%	0.3×	$9.9M	$6.6M	$3.3M
5	Neemias QuetaQueta	Start	C	27	9.4	53	177	93%85	10.249	1.734	8.494	396	162	2.996	0.163	2.899	343.4K	154.5M	82%	108%	0.2×	$9.5M	$6.7M	$2.8M
6	Luka GarzaGarza	Rotation	C	27.6	8.6	203	140	84%68	8.132	111	4.155	2.389	0.785	177	1.185	-0.142	340.5K	153.2M	70%	34%	0.1×	$11.2M	$8.1M	$3.1M
7	Anfernee SimonsSimons	Rotation	SG	27.1	8.6	201	178	67%33	14.371	2.453	2.520	0.631	1.251	1.280	1.690	-0.428	324.1K	145.8M	66%	24%	0.5×	$9.7M	$6.9M	$2.8M
8	Ron Harper JrHarper Jr	Rotation	SF	26.3	8	429	100	35%	4.2	0.8	1.7	0.5	0.3	-0.2	-0.3	0.0	617.1K	277.7M	76%	60%	0.3×	$15.4M	$11.0M	$4.4M
9	Sam HauserHauser	Rotation	PF	28.6	7.9	226	396	95%92	9.241	1.528	3.848	0.738	0.497	0.768	0.267	0.460	118.1K	53.1M	42%	-7%	0.2×	$4.3M	$2.8M	$1.5M
10	Jordan WalshWalsh	Rotation	PF	22.4	7.8	304	287	83%64	5.48	0.85	453	1.373	0.594	0.258	-130	1.285	212.9K	95.8M	75%	55%	0.2×	$3.4M	$2.3M	$1.1M
11	Josh MinottMinott	Rotation	PF	23.7	7.6	274	418	60%24	7.426	0.98	3.234	161	0.967	052	-0.740	0.771	130.1K	58.5M	80%	89%	0.3×	$2.4M	$1.7M	$720.6K
12	Baylor ScheiermanScheierman	Rotation	SG	25.8	7.4	356	357	94%90	5.59	1.528	3.542	0.738	0.689	-0.245	-1.417	1.182	181.4K	81.6M	66%	25%	0.2×	$4.0M	$2.7M	$1.3M
13	Amari WilliamsWilliams	Reserve	PF	24.5	6.6	468	405	27%	1.4	0.5	1.8	0.4	0.5	-0.7	-1.3	0.6	105.4K	47.4M	76%	61%	0.5×	$2.8M	$2.0M	$785.7K
14	Xavier TillmanTillman	Reserve	PF	27.5	6.3	483	455	37%	1.5	0.4	1.4	0.6	0.3	-0.8	-0.6	-0.2	83.1K	37.4M	51%	2%	0.6×	$3.0M	$2.2M	$832.3K
15	Chris BoucherBoucher	Reserve	PF	33	3.2	412	669	11%	2.3	0.3	2	0.2	0.1	-0.2	-0.7	0.5	2.1K	959.0K	56%	8%	0.1×	$85.2K	$65.2K	$20.0K

Upcoming games

next on the schedule · rated by projected draw

Oct 20@

Detroit Pistons8.53:00p · 8.0M

Oct 23vs

New York Knicks9.07:00p · 8.8M

Oct 26vs

Chicago Bulls7.57:30p · 6.4M

Oct 27vs

Brooklyn Nets7.17:30p · 6.3M

Oct 30vs

Chicago Bulls7.57:30p · 6.4M

Nov 1@

Orlando Magic7.73:30p · 6.1M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

199.4M

all platforms · year

#30

35.0M

Social followers

all platforms

#30

9.6M

Avid fans

24.1M casual

1.8M

Avg TV / game

audience

20.5K

Avg attendance

per game

Search & share

Wiki searches (year)

949.3K

Wikipedia

Attention share · league

2.1%

of league attention

Momentum & heat

Momentum

14%

percentile

Year over year

-25.0%

vs last year

Week heat rank

#4,020

spike vs expected

Month heat rank

#4,054

spike vs expected

Year heat rank

#4,238

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $204.0M

Commercial $178.5M

Matchday $127.5M

Revenue & value

$510.0M

Revenue

annual

$79.6M

Operating profit

annual

$5.8B

Franchise value

estimated

Costs & attention capital

$225.0M

Payroll

annual

4.8M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$225M committed · $70M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

1.9K

Boston Celtics draws 1.9K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.