DATABALL

NBA

United StatesBasketballTier 130 teams839 tracked12th of 215 leagues

Rankings Across Categories

raw value · rank · percentile · grade
Attention
Wiki Views
1.9M
1st SpA
Attention Share
42.3%
1st SpB+
Social Followers
2.2B
1st SpA
Avg TV Audience
1.6M
1st SpA
Fan Universe
630.0M
1st SpA
Business
Revenue
$11.9B
1st SpA
Franchise Value
$138.9B
1st SpA
Media Rights
$5.0B
1st SpA
Wage Bill
$5.6B
1st SpA
Avg Revenue / Team
$396.7M
1st SpA

Ranked within 19 in Basketball · 215 across all leagues

Standings

top teams by attention · 30 tracked
Ranked by title odds
#ClubTitle oddsWin %Q LgViews / yrVOE ×MomentumY/YRevenueValueTracked
122%78%98.9904.6K1.3×4%-43%$380.0M$4.2B26
217%75%96.71.4M2.3×93%99%$400.0M$4.4B32
38%68%91.8956.2K0.9×14%-25%$510.0M$5.8B44
48%73%93.2625.9K1.0×45%-6%$345.0M$3.7B34
57%65%89.72.7M3.4×94%123%$565.0M$6.6B37
66%66%84.7453.8K0.9×11%-28%$390.0M$4.3B29
74%55%64.1383.8K0.8×18%-21%$420.0M$4.7B34
84%63%82.5479.6K1.0×34%-12%$430.0M$4.8B34
94%56%69.6443.6K1.1×57%-1%$370.0M$4.0B32
104%56%72.7555.9K1.0×53%-2%$415.0M$4.6B27

Top Players

active players, by Q score
DepthBioModelHealthBoxAdvancedAttentionMoney
#PlayerRoleClubPosAgeQMVP RkViews Rk LgHP%PTSASTREBScrn AstTOVRAPMORAPMDRAPMWiki / yrSocial / yrMomentumY/YWk ×ValueSalaryEndorse
1
Shai Gilgeous-AlexanderGilgeous-Alexander
MVPOklahoma City ThunderPG28102583%6431.11006.6954.3590.6312.2166.51005.81000.7722.7M1.2B9%-43%0.1×$96.0M$68.5M$27.5M
2
Luka DoncicDoncic
MVPLos Angeles LakersPG27.4103678%5233.51008.3997.7910.631404.8995.599-0.7172.3M1.0B10%-39%0.5×$94.7M$68.5M$26.2M
3
Nikola JokicJokic
MVPDenver NuggetsC31.4101979%5627.79810.710012.91004.5993.716.71006.71000.0461.8M807.5M15%-34%0.2×$81.5M$55.2M$26.4M
4
LeBron JamesJames
All-LeaguePhiladelphia 76ersSF41.69.923173%4420.9917.2976.1820.738341.6852.193-0.5238.0M3.6B52%2%0.4×$135.9M$61.6M$74.2M
5
Victor WembanyamaWembanyama
MVPSan Antonio SpursC22.69.94278%5225963.16711.5992.5922.4115.8992.6953.21006.8M3.1B89%245%0.2×$93.9M$61.6M$32.2M
6
Jalen BrunsonBrunson
All-LeagueNew York KnicksPG29.99.911890%8126976.8963.3380.4172.4111.9883.897-1.924.9M2.2B87%177%0.5×$107.0M$68.5M$38.5M
7
Kevin DurantDurant
All-LeagueHouston RocketsSF37.89.98495%9226974.8865.5760.5243.231.4831.4880.1482.5M1.1B30%-17%0.3×$77.9M$51.4M$26.5M
8
James HardenHarden
All-LeagueCleveland CavaliersPG36.99.9101085%7223.6958994.8640.6313.523.3974.198-0.8161.9M858.1M68%29%0.3×$55.0M$37.0M$18.0M
9
Kawhi LeonardLeonard
All-LeagueLos Angeles ClippersSF35.19.9141779%5627.9993.6756.4831.1652195994.5990.5631.5M686.7M66%25%0.8×$48.5M$33.7M$14.8M
10
Jaylen BrownBrown
All-LeaguePhiladelphia 76ersSF29.89.972240%6.61.310.91.4M613.0M70%35%0.9×$48.0M$34.3M$13.7M
11
Cade CunninghamCunningham
MVPDetroit PistonsPG24.89.953478%5223.9959.91005.5760.9543.715.5994981.6911.1M505.8M72%42%0.1×$27.4M$20.1M$7.3M
12
Donovan MitchellMitchell
All-LeagueCleveland CavaliersSG29.99.993685%7227.9995.7924.5610.7382.863.697498-0.4271.1M475.9M54%5%0.3×$36.2M$25.8M$10.4M
13
Stephen CurryCurry
All-LeagueGolden State WarriorsPG38.49.835352%1826.6974.7853.6450.4172.863.3974.399-1.193.6M1.6B34%-14%0.3×$99.9M$61.6M$38.3M
14
Giannis AntetokounmpoAntetokounmpo
All-LeagueMiami HeatPF31.69.831744%1127.6985.4909.8962.7943.233.9984.499-0.5252.5M1.1B64%20%0.3×$94.6M$68.3M$26.4M
15
Karl-Anthony TownsTowns
All-LeagueNew York KnicksC30.79.8181892%8420.18936611.91003.8972.5102.5941.6910.8752.2M993.7M60%15%0.3×$61.5M$41.7M$19.8M

Attention KPIs

reach, audience, and fan base · last 12 months
Views, 12 mo
1.9M
Wikipedia, as an entity
#1
2.2B
Social followers
all clubs
#8
630.0M
Total fan universe
all fans
#8
180.0M
Avid fans
450.0M casual
#13
170.0M
Unique viewers
the season
#20
1.6M
Avg TV audience
per event
#90
18.1K
Avg attendance
per event
Above baseline
0.8×
vs expected
Momentum
12%
percentile
Year on year
-20.4%
vs last 12 mo

Business KPIs

revenue, value, media, and labor
Broadcast $5.0B
Commercial $4.4B
Matchday $3.1B
#3in economics, all leaguesof 204
#3
$11.9B
Total revenue
annual
#2
$1.7B
Operating profit
#2
$138.9B
Combined value
franchises
#10
$396.7M
Avg revenue / team
per club
Media rights
$5.0B
annual
Commercial rev
$4.4B
sponsorship
Matchday rev
$3.1B
gate
#3
$154.6M
Salary cap
per team
#82
50%
Wage-to-revenue
players' share
Avg player salary
$11.9M
per player

rank = among 204 leagues

Talent vs attention

who's over- and under-exposed for their level
talent percentile vs attention · 150
StarsOverexposedUnderexposedFringe← lower talenthigher talent →attention →

Betting markets

live win / award probabilities · own column, never merged into a rating

Title

Next season · market only
2026-27 · polymarket

MVP

Next season · market only
2026-27 · kalshi
book listed only the favorites (10 of the field)

Award

This season · head-to-head
2025-26 · polymarket · Δ = market vs our attention rank
1
2C
Caleb Wilson20.5%
3
AJ Dybantsa▼220.1%

Conference

Next season · market only
2026-27 · kalshi
2
3
Boston11.9%
4
5
Miami7.1%
6
7
thin market (15 priced)

Division

Next season · market only
2026-27 · kalshi
1
Miami38.6%
2
Atlanta21.8%
3
Orlando21.3%
4

Sponsors & partners

official brand deals · grouped by type, biggest brand first
Kit/uniform
Nike
Equipment
Wilson
Naming rights
Tickets: Ticketmaster
Betting partner
DraftKingsFanDuel
Timekeeping
Tissot
Official partner
GatoradeSportradarKiaPepsiCoMichelob Ultra (ABI)State FarmEmiratesAT&TMicrosoftAmazonCoinbase

Where this league stands

growth and rank among the field
Rank among sports & leagues
3rd
of 42 sports
12th
of 215 leagues
-20.4%
year on year

Attention over time

weekly Wikipedia views
This year · 52 weeks
All-time series coming with the historical pull.