
NBA
Rankings Across Categories
raw value · rank · percentile · gradeAttention
Wiki Views
1.9M
1st SpA
Attention Share
42.3%
1st SpB+
Social Followers
2.2B
1st SpA
Avg TV Audience
1.6M
1st SpA
Fan Universe
630.0M
1st SpA
Business
Revenue
$11.9B
1st SpA
Franchise Value
$138.9B
1st SpA
Media Rights
$5.0B
1st SpA
Wage Bill
$5.6B
1st SpA
Avg Revenue / Team
$396.7M
1st SpA
Ranked within 19 in Basketball · 215 across all leagues
Standings
top teams by attention · 30 trackedRanked by title odds
| # | Club | Title odds | Win % | Q Lg | Views / yr | VOE × | Momentum | Y/Y | Revenue | Value | Tracked |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 22% | 78% | 98.9 | 904.6K | 1.3× | 4% | -43% | $380.0M | $4.2B | 26 | |
| 2 | 17% | 75% | 96.7 | 1.4M | 2.3× | 93% | 99% | $400.0M | $4.4B | 32 | |
| 3 | 8% | 68% | 91.8 | 956.2K | 0.9× | 14% | -25% | $510.0M | $5.8B | 44 | |
| 4 | 8% | 73% | 93.2 | 625.9K | 1.0× | 45% | -6% | $345.0M | $3.7B | 34 | |
| 5 | 7% | 65% | 89.7 | 2.7M | 3.4× | 94% | 123% | $565.0M | $6.6B | 37 | |
| 6 | 6% | 66% | 84.7 | 453.8K | 0.9× | 11% | -28% | $390.0M | $4.3B | 29 | |
| 7 | 4% | 55% | 64.1 | 383.8K | 0.8× | 18% | -21% | $420.0M | $4.7B | 34 | |
| 8 | 4% | 63% | 82.5 | 479.6K | 1.0× | 34% | -12% | $430.0M | $4.8B | 34 | |
| 9 | 4% | 56% | 69.6 | 443.6K | 1.1× | 57% | -1% | $370.0M | $4.0B | 32 | |
| 10 | 4% | 56% | 72.7 | 555.9K | 1.0× | 53% | -2% | $415.0M | $4.6B | 27 |
Top Players
active players, by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Club | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | PTS | AST | REB | Scrn Ast | TOV | RAPM | ORAPM | DRAPM | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 | ![]() ![]() Shai Gilgeous-AlexanderGilgeous-Alexander | MVP | Oklahoma City Thunder | PG | 28 | 10 | 2 | 5 | 83%64 | 31.1100 | 6.695 | 4.359 | 0.631 | 2.216 | 6.5100 | 5.8100 | 0.772 | 2.7M | 1.2B | 9% | -43% | 0.1× | $96.0M | $68.5M | $27.5M |
| 2 | ![]() ![]() Luka DoncicDoncic | MVP | Los Angeles Lakers | PG | 27.4 | 10 | 3 | 6 | 78%52 | 33.5100 | 8.399 | 7.791 | 0.631 | 40 | 4.899 | 5.599 | -0.717 | 2.3M | 1.0B | 10% | -39% | 0.5× | $94.7M | $68.5M | $26.2M |
| 3 | ![]() ![]() Nikola JokicJokic | MVP | Denver Nuggets | C | 31.4 | 10 | 1 | 9 | 79%56 | 27.798 | 10.7100 | 12.9100 | 4.599 | 3.71 | 6.7100 | 6.7100 | 0.046 | 1.8M | 807.5M | 15% | -34% | 0.2× | $81.5M | $55.2M | $26.4M |
| 4 | ![]() ![]() LeBron JamesJames | All-League | Philadelphia 76ers | SF | 41.6 | 9.9 | 23 | 1 | 73%44 | 20.991 | 7.297 | 6.182 | 0.738 | 34 | 1.685 | 2.193 | -0.523 | 8.0M | 3.6B | 52% | 2% | 0.4× | $135.9M | $61.6M | $74.2M |
| 5 | ![]() ![]() Victor WembanyamaWembanyama | MVP | San Antonio Spurs | C | 22.6 | 9.9 | 4 | 2 | 78%52 | 2596 | 3.167 | 11.599 | 2.592 | 2.411 | 5.899 | 2.695 | 3.2100 | 6.8M | 3.1B | 89% | 245% | 0.2× | $93.9M | $61.6M | $32.2M |
| 6 | ![]() ![]() Jalen BrunsonBrunson | All-League | New York Knicks | PG | 29.9 | 9.9 | 11 | 8 | 90%81 | 2697 | 6.896 | 3.338 | 0.417 | 2.411 | 1.988 | 3.897 | -1.92 | 4.9M | 2.2B | 87% | 177% | 0.5× | $107.0M | $68.5M | $38.5M |
| 7 | ![]() ![]() Kevin DurantDurant | All-League | Houston Rockets | SF | 37.8 | 9.9 | 8 | 4 | 95%92 | 2697 | 4.886 | 5.576 | 0.524 | 3.23 | 1.483 | 1.488 | 0.148 | 2.5M | 1.1B | 30% | -17% | 0.3× | $77.9M | $51.4M | $26.5M |
| 8 | ![]() ![]() James HardenHarden | All-League | Cleveland Cavaliers | PG | 36.9 | 9.9 | 10 | 10 | 85%72 | 23.695 | 899 | 4.864 | 0.631 | 3.52 | 3.397 | 4.198 | -0.816 | 1.9M | 858.1M | 68% | 29% | 0.3× | $55.0M | $37.0M | $18.0M |
| 9 | ![]() ![]() Kawhi LeonardLeonard | All-League | Los Angeles Clippers | SF | 35.1 | 9.9 | 14 | 17 | 79%56 | 27.999 | 3.675 | 6.483 | 1.165 | 219 | 599 | 4.599 | 0.563 | 1.5M | 686.7M | 66% | 25% | 0.8× | $48.5M | $33.7M | $14.8M |
| 10 | ![]() ![]() Jaylen BrownBrown | All-League | Philadelphia 76ers | SF | 29.8 | 9.9 | 7 | 22 | 40% | 6.6 | 1.3 | 1 | — | 0.9 | — | — | — | 1.4M | 613.0M | 70% | 35% | 0.9× | $48.0M | $34.3M | $13.7M |
| 11 | ![]() ![]() Cade CunninghamCunningham | MVP | Detroit Pistons | PG | 24.8 | 9.9 | 5 | 34 | 78%52 | 23.995 | 9.9100 | 5.576 | 0.954 | 3.71 | 5.599 | 498 | 1.691 | 1.1M | 505.8M | 72% | 42% | 0.1× | $27.4M | $20.1M | $7.3M |
| 12 | ![]() ![]() Donovan MitchellMitchell | All-League | Cleveland Cavaliers | SG | 29.9 | 9.9 | 9 | 36 | 85%72 | 27.999 | 5.792 | 4.561 | 0.738 | 2.86 | 3.697 | 498 | -0.427 | 1.1M | 475.9M | 54% | 5% | 0.3× | $36.2M | $25.8M | $10.4M |
| 13 | ![]() ![]() Stephen CurryCurry | All-League | Golden State Warriors | PG | 38.4 | 9.8 | 35 | 3 | 52%18 | 26.697 | 4.785 | 3.645 | 0.417 | 2.86 | 3.397 | 4.399 | -1.19 | 3.6M | 1.6B | 34% | -14% | 0.3× | $99.9M | $61.6M | $38.3M |
| 14 | ![]() ![]() Giannis AntetokounmpoAntetokounmpo | All-League | Miami Heat | PF | 31.6 | 9.8 | 31 | 7 | 44%11 | 27.698 | 5.490 | 9.896 | 2.794 | 3.23 | 3.998 | 4.499 | -0.525 | 2.5M | 1.1B | 64% | 20% | 0.3× | $94.6M | $68.3M | $26.4M |
| 15 | ![]() ![]() Karl-Anthony TownsTowns | All-League | New York Knicks | C | 30.7 | 9.8 | 18 | 18 | 92%84 | 20.189 | 366 | 11.9100 | 3.897 | 2.510 | 2.594 | 1.691 | 0.875 | 2.2M | 993.7M | 60% | 15% | 0.3× | $61.5M | $41.7M | $19.8M |
Attention KPIs
reach, audience, and fan base · last 12 monthsViews, 12 mo
1.9M
Wikipedia, as an entity
#1
2.2B
Social followers
all clubs
#8
630.0M
Total fan universe
all fans
#8
180.0M
Avid fans
450.0M casual
#13
170.0M
Unique viewers
the season
#20
1.6M
Avg TV audience
per event
#90
18.1K
Avg attendance
per event
Above baseline
0.8×
vs expected
Momentum
12%
percentile
Year on year
-20.4%
vs last 12 mo
Business KPIs
revenue, value, media, and laborBroadcast $5.0B
Commercial $4.4B
Matchday $3.1B
#3in economics, all leaguesof 204
#3
$11.9B
Total revenue
annual
#2
$1.7B
Operating profit
#2
$138.9B
Combined value
franchises
#10
$396.7M
Avg revenue / team
per club
Media rights
$5.0B
annual
Commercial rev
$4.4B
sponsorship
Matchday rev
$3.1B
gate
#3
$154.6M
Salary cap
per team
#82
50%
Wage-to-revenue
players' share
Avg player salary
$11.9M
per player
rank = among 204 leagues
Talent vs attention
who's over- and under-exposed for their leveltalent percentile vs attention · 150
Betting markets
live win / award probabilities · own column, never merged into a ratingTitle
Next season · market only2026-27 · polymarket
MVP
Next season · market only2026-27 · kalshi
book listed only the favorites (10 of the field)
Award
This season · head-to-head2025-26 · polymarket · Δ = market vs our attention rank
2C
Caleb Wilson20.5%
Conference
Next season · market only2026-27 · kalshi
thin market (15 priced)
Division
Next season · market only2026-27 · kalshi
Sponsors & partners
official brand deals · grouped by type, biggest brand firstKit/uniform
Nike
Equipment
Wilson
Naming rights
Tickets: Ticketmaster
Betting partner
DraftKingsFanDuel
Timekeeping
Tissot
Official partner
GatoradeSportradarKiaPepsiCoMichelob Ultra (ABI)State FarmEmiratesAT&TMicrosoftAmazonCoinbase
Where this league stands
growth and rank among the fieldRank among sports & leagues
3rd
of 42 sports
12th
of 215 leagues
-20.4%
year on year
Attention over time
weekly Wikipedia viewsThis year · 52 weeks
All-time series coming with the historical pull.
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