Atlanta Hawks
United StatesRankings Across Categories
raw value · rank · percentile · gradePerformance
ELO Performance
1521
27th LgC
Title odds
0.9%
18th LgC-
Attention
Social reach
75.2M
25th LgD
Star power
2.7M
45th LgD+
Attention Share
1.0%
48th LgD+
Social momentum
57.0%
13th LgB-
Business
Payroll
$188M
13th LgC
Revenue
$370M
20th LgD+
Franchise value
$4.0B
20th LgD+
Ranked within 69 in NBA · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
53.3%C
Win%
56.1%C
Wins
46C
Losses
36
Last 16
11-5
Efficiency
Point Diff
2.4C
Off
2.9B-
Def
-0.5D+
#82in economics, globalof 2,461#20in NBA economicsof 30
Roster Stats Breakdown
32 tracked · active roster by Q scoreNo tracked roster yet.
Upcoming games
next on the schedule · rated by projected drawOct 24vs
Houston Rockets8.48:00p · 5.9M
Houston Rockets8.48:00p · 5.9MOct 26@Houston Rockets8.48:30p · 5.9M
Houston Rockets8.48:30p · 5.9MOct 28vs
Miami Heat8.47:00p · 5.9M
Miami Heat8.47:00p · 5.9MOct 29vs
Cleveland Cavaliers8.57:00p · 5.7M
Cleveland Cavaliers8.57:00p · 5.7MOct 31@
New Orleans Pelicans8.17:00p · 5.5M
New Orleans Pelicans8.17:00p · 5.5MNov 2@
Indiana Pacers8.07:30p · 5.5M
Indiana Pacers8.07:30p · 5.5MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
92.4M
all platforms · year
#17
68.4M
Social followers
all platforms
#17
18.8M
Avid fans
47.0M casual
#20
1.6M
Avg TV / game
audience
#20
17.5K
Avg attendance
per game
Search & share
Wiki searches (year)
439.8K
Wikipedia
Attention share · league
1.0%
of league attention
Momentum & heat
Momentum
57%
percentile
Year over year
-1.7%
vs last year
Week heat rank
#3,799
spike vs expected
Month heat rank
#3,806
spike vs expected
Year heat rank
#1,414
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $148.0M
Commercial $129.5M
Matchday $92.5M
Revenue & value
#20
$370.0M
Revenue
annual
#20
$50.4M
Operating profit
annual
#20
$4.0B
Franchise value
estimated
Costs & attention capital
#13
$188.3M
Payroll
annual
rank = within NBA (30 clubs)
Attention per $M revenue
1.2K
Atlanta Hawks draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlighted0.9% to win the title
18th of 30 in the market
Title
Market2026-27 · polymarket
