Atlanta Hawks

NBA

United StatesAtlantaFounded 19468th in NBALongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.3

12th LgC

ELO Performance

1521

13th LgC

Title odds

0.9%

18th LgC-

Attention

Social reach

75.2M

25th LgD

Star power

2.7M

23rd LgD+

Attention Share

2.1%

24th LgD

Social momentum

57.0%

7th LgB-

Business

Payroll

$188M

13th LgC

Revenue

$370M

20th LgD+

Franchise value

$4.0B

20th LgD+

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

53.3%C

Win%

56.1%C

Wins

46C

Losses

Last 16

11-5

Efficiency

Point Diff

2.4C

Off

2.9B-

Def

-0.5D+

#82in economics, globalof 2,461#20in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Tony Ressler

Owner · 469.7K views

Quin Snyder

Coach · 197.7K views

Landry Fields

GM · 52.1K views

Onsi Saleh

Exec · 38.9K views

Franchise legends

Dikembe Mutombo

C · 554.1K views

Pete Maravich

PG · 508.9K views

Dominique Wilkins

SF · 331.6K views

Kyle Korver

SG · 212.9K views

Bob Pettit

C · 151.5K views

Roster Stats Breakdown

32 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Jalen JohnsonJohnson	Start	SF	24.6	9.8	12	119	88%77	22.594	7.998	10.397	2.491	3.42	1.583	1.286	0.355	465.6K	209.5M	85%	141%	0.2×	$10.4M	$7.6M	$2.8M
2	Nickeil Alexander-WalkerAlexander-Walker	Start	SG	27.9	9.5	40	148	95%92	20.891	3.778	3.439	0.738	2.117	-0.342	0.368	-0.619	346.0K	155.7M	29%	-18%	0.2×	$11.3M	$8.1M	$3.3M
3	CJ McCollumMcCollum	Start	PG	34.9	9.4	65	111	93%85	18.785	3.981	3.338	0.847	1.823	-1.219	0.876	-21	456.3K	205.3M	80%	86%	0.2×	$13.6M	$9.7M	$3.9M
4	Dyson DanielsDaniels	Start	SG	23.4	9.4	48	175	93%85	11.958	5.993	6.886	2.491	1.823	0.871	-0.448	1.285	232.2K	104.5M	8%	-45%	0.2×	$6.0M	$4.4M	$1.6M
5	Onyeka OkongwuOkongwu	Start	C	25.6	9.2	58	285	90%81	15.275	3.167	7.691	1.984	1.727	0.257	-1.222	1.489	147.6K	66.4M	48%	-1%	0.3×	$4.8M	$3.6M	$1.2M
6	Zaccharie RisacherRisacher	Rotation	SF	21.3	8.7	286	61	82%61	9.645	1.113	3.848	1.165	0.967	-124	-1.223	0.150	678.8K	305.5M	51%	2%	0.2×	$10.9M	$7.8M	$3.1M
7	Jonathan KumingaKuminga	Rotation	PF	23.8	8.7	220	107	44%11	12.261	2.351	5.678	1.477	1.920	-0.927	-0.740	-0.236	472.7K	212.7M	48%	-1%	0.5×	$10.5M	$7.3M	$3.1M
8	Jock LandaleLandale	Rotation	C	30.8	8.3	176	370	83%64	10.651	1.734	5.780	2.794	0.967	-0.148	0.370	-0.525	134.8K	60.7M	77%	63%	0.2×	$4.5M	$3.1M	$1.4M
9	Buddy HieldHield	Rotation	SG	33.6	8.1	342	144	62%27	7.628	1.424	2.315	0.524	0.967	-0.732	-0.547	-0.332	291.6K	131.2M	2%	-64%	0.2×	$11.9M	$8.2M	$3.7M
10	Asa NewellNewell	Rotation	PF	20.8	6.9	405	434	54%	5.2	0.6	2.2	1	0.5	-0.5	-0.8	0.3	85.3K	38.4M	50%	1%	0.2×	$1.1M	$830.1K	$316.4K
11	Mouhamed GueyeGueye	Rotation	PF	23.7	6.6	406	519	94%90	4.44	0.98	3.645	1.269	0.497	0.155	-1.89	1.995	67.8K	30.5M	73%	45%	0.3×	$1.5M	$1.1M	$409.3K
12	Keaton WallaceWallace	Rotation	PG	27.4	6.3	437	552	65%	3.5	1.8	1.1	0.1	0.5	-0.4	-1.0	0.6	61.6K	27.7M	64%	21%	3.4×	$2.0M	$1.5M	$521.3K
13	Caleb HoustanHoustan	Reserve	SF	23.5	6.2	453	531	22%	2.3	0.2	0.6	0.3	0.2	-0.4	-0.6	0.2	47.9K	21.6M	33%	-14%	0.4×	$1.3M	$960.7K	$331.7K
14	Zuby EjioforEjiofor	Reserve	C	22.3	5.9	8	458	100%98	16.392	3.591	7.395	3.399	2.112	489	2.487	1.682	150.2K	67.6M	99%	2485%	0.5×	$2.1M	$1.3M	$834.3K
15	Kingston FlemingsFlemings	Reserve	PG	19.6	5.2	64	343	116%100	16.191	5.298	4.162	0.528	1.822	7.499	4.999	2.593	140.7K	63.3M	100%	14328%	0.3×	$1.5M	$960.1K	$501.5K

Upcoming games

next on the schedule · rated by projected draw

Oct 21@

Orlando Magic7.27:00p · 5.5M

Oct 23@

Charlotte Hornets7.57:00p · 5.5M

Oct 24vs

Houston Rockets7.88:00p · 5.9M

Oct 26@

Houston Rockets7.88:30p · 5.9M

Oct 28vs

Miami Heat7.97:00p · 5.9M

Oct 29vs

Cleveland Cavaliers7.97:00p · 5.7M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

92.9M

all platforms · year

#17

68.4M

Social followers

all platforms

#17

18.8M

Avid fans

47.0M casual

#20

1.6M

Avg TV / game

audience

#20

17.5K

Avg attendance

per game

Search & share

Wiki searches (year)

442.6K

Wikipedia

Attention share · league

1.0%

of league attention

Momentum & heat

Momentum

57%

percentile

Year over year

-0.8%

vs last year

Week heat rank

#3,843

spike vs expected

Month heat rank

#3,836

spike vs expected

Year heat rank

#1,397

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $148.0M

Commercial $129.5M

Matchday $92.5M

Revenue & value

#20

$370.0M

Revenue

annual

#20

$50.4M

Operating profit

annual

#20

$4.0B

Franchise value

estimated

Costs & attention capital

#13

$188.3M

Payroll

annual

3.9M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$188M committed · $34M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

1.2K

Atlanta Hawks draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.