Toronto Raptors

NBA

CanadaScotiabank ArenaFounded 199515th in NBA1 titleLast 2019In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.5

11th LgC

ELO Performance

1537

11th LgC

Title odds

3.6%

6th LgB-

Attention

Social reach

91.0M

19th LgD+

Star power

2.7M

24th LgD

Attention Share

2.6%

18th LgC-

Social momentum

53.0%

10th LgC

Business

Payroll

$164M

29th LgF

Revenue

$415M

13th LgC

Franchise value

$4.6B

13th LgC

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

60%C

Win%

56.1%C

Wins

46C

Losses

Last 16

9-7

Efficiency

Point Diff

2.8C

Off

-1D+

Def

3.8C+

#68in economics, globalof 2,461#12in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Masai Ujiri

President · 209.9K views

Darko Rajakovic

Coach · 181.2K views

Bobby Webster

GM · 44.2K views

Franchise legends

Vince Carter

SF · 707.9K views

Peja Stojakovic

SF · 470.0K views

Damon Stoudamire

PG · 275.3K views

Andrea Bargnani

PF · 167.5K views

Larry Tanenbaum

Exec · 70.1K views

Roster Stats Breakdown

27 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Scottie BarnesBarnes	Start	PF	25	9.8	17	85	98%94	18.183	5.993	7.590	1.984	2.69	2.392	0.877	1.589	490.1K	220.5M	68%	29%	0.2×	$15.1M	$11.1M	$4.0M
2	Brandon IngramIngram	Start	SF	28.9	9.6	37	83	94%90	21.593	3.778	5.678	0.847	2.411	0.157	0.368	-0.137	556.7K	250.5M	69%	33%	0.3×	$18.4M	$13.2M	$5.3M
3	RJ BarrettBarrett	Start	SF	26.1	9.3	76	114	70%39	19.386	3.371	5.373	161	1.727	0.461	0.878	-0.427	399.9K	180.0M	57%	10%	0.2×	$13.7M	$9.8M	$3.9M
4	Immanuel QuickleyQuickley	Start	PG	27.1	9.3	46	321	85%72	16.478	5.993	453	0.524	1.536	2.190	1.992	0.354	140.9K	63.4M	65%	23%	0.2×	$5.2M	$3.7M	$1.5M
5	Sandro MamukelashviliMamukelashvili	Start	C	27.2	8.9	125	195	98%94	11.254	1.940	4.966	1.477	0.876	1.786	0.979	0.875	330.9K	148.9M	80%	89%	0.4×	$9.3M	$6.6M	$2.7M
6	Jakob PoeltlPoeltl	Rotation	C	30.8	8.8	108	309	56%20	10.751	243	788	2.592	1.251	-1.514	-25	0.564	137.8K	—	51%	0%	0.6×	$5.3M	$3.9M	$1.5M
7	Collin Murray-BoylesMurray-Boyles	Rotation	PF	21.1	8.6	168	255	70%39	8.536	1.940	568	2.389	162	0.975	-0.835	1.894	195.4K	88.0M	74%	48%	0.2×	$3.0M	$2.1M	$882.5K
8	Jamal SheadShead	Rotation	PG	24	8	206	392	100%100	6.619	5.490	1.73	0.310	1.441	0.563	0.060	0.561	131.9K	59.4M	56%	9%	0.2×	$3.1M	$2.1M	$991.4K
9	Ja'Kobe WalterWalter	Rotation	SG	21.9	7.4	302	469	88%77	7.527	1.215	2.622	0.847	0.594	-1.220	-1.416	0.252	82.7K	37.2M	52%	3%	0.3×	$1.3M	$943.7K	$380.5K
10	Gradey DickDick	Rotation	SG	22.7	7.2	471	211	93%	6	0.7	1.9	0.6	0.6	-1.6	-1.7	0.2	210.0K	94.5M	26%	-21%	0.2×	$4.5M	$3.1M	$1.5M
11	Garrett TempleTemple	Rotation	SG	40.2	6.5	495	365	27%	0.8	0.4	0.4	0	0.3	-0.7	-0.8	0.0	121.7K	54.8M	60%	14%	0.4×	$1.6M	$576.1K	$1.0M
12	Alijah MartinMartin	Rotation	SG	24.6	6.3	475	474	28%	2.2	0.5	0.9	0.4	0.3	-0.6	-0.5	-0.1	71.7K	32.3M	69%	31%	0.3×	$2.0M	$1.5M	$538.9K
13	Jonathan MogboMogbo	Reserve	PF	24.7	5.7	485	567	49%	1.5	0.6	1.7	0.5	0.4	-1.1	-1.4	0.2	42.7K	19.2M	10%	-40%	0.9×	$1.2M	$919.9K	$326.6K
14	Jamison BattleBattle	Reserve	SF	25.2	5.4	507	551	74%	3.1	0.4	1.5	0.3	0.3	-2.4	-1.7	-0.7	64.3K	28.9M	51%	2%	0.2×	$1.6M	$1.1M	$478.7K
15	Jaden BradleyBradley	Reserve	PG	22.9	4.8	52	546	100%98	13.380	4.596	3.550	0.528	1.726	7.799	2.891	5100	85.4K	38.4M	92%	421%	0.5×	$1.1M	$789.3K	$353.3K

Upcoming games

next on the schedule · rated by projected draw

Oct 21vs

Chicago Bulls7.27:30p · 6.1M

Oct 23@

Washington Wizards7.17:00p · 5.8M

Oct 25@

Minnesota Timberwolves8.07:00p · 5.8M

Oct 28vs

Orlando Magic7.37:30p · 5.7M

Oct 30vs

Orlando Magic7.37:30p · 5.7M

Nov 1@

Los Angeles Lakers8.19:00p · 6.7M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

116.8M

all platforms · year

#10

76.7M

Social followers

all platforms

#10

21.1M

Avid fans

52.8M casual

#13

1.6M

Avg TV / game

audience

#13

18.5K

Avg attendance

per game

Search & share

Wiki searches (year)

556.1K

Wikipedia

Attention share · league

1.2%

of league attention

Momentum & heat

Momentum

53%

percentile

Year over year

-2.1%

vs last year

Week heat rank

#3,803

spike vs expected

Month heat rank

#3,926

spike vs expected

Year heat rank

#1,293

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $166.0M

Commercial $145.2M

Matchday $103.8M

Revenue & value

#13

$415.0M

Revenue

annual

#13

$59.2M

Operating profit

annual

#13

$4.6B

Franchise value

estimated

Costs & attention capital

#29

$164.1M

Payroll

annual

3.1M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$164M committed · $10M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

1.3K

Toronto Raptors draws 1.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.