New York Knicks

NBA

United StatesMadison Square GardenFounded 19464th in NBA3 titlesLast 2026In the mix

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.6

5th LgB

ELO Performance

1601

5th LgB

Title odds

10.9%

4th LgB

Attention

Social reach

245.9M

2nd LgA-

Star power

12.4M

4th LgB

Attention Share

12.4%

1st LgA

Social momentum

94.0%

1st LgA

Business

Payroll

$198M

5th LgB

Revenue

$565M

3rd LgB+

Franchise value

$6.6B

3rd LgB+

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

83.3%B

Win%

65.1%B-

Wins

54B-

Losses

Last 16

12-4

Efficiency

Point Diff

6.4B

Off

0.9C+

Def

5.4B

#27in economics, globalof 2,461#3in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Mike Brown

Coach · 1.5M views

James Dolan

Owner · 487.5K views

Leon Rose

President · 237.7K views

Franchise legends

Carmelo Anthony

SF · 1.6M views

Patrick Ewing

C · 1.0M views

Walt Frazier

PG · 473.6K views

Stephon Marbury

PG · 306.1K views

Nate Robinson

PG · 299.2K views

Roster Stats Breakdown

37 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Jalen BrunsonBrunson	Start	PG	29.9	9.9	11	8	90%81	2697	6.896	3.338	0.417	2.411	1.988	3.897	-1.92	4.9M	2.2B	87%	177%	0.5×	$107.0M	$68.5M	$38.5M
2	Karl-Anthony TownsTowns	Start	C	30.7	9.8	18	18	92%84	20.189	366	11.9100	3.897	2.510	2.594	1.691	0.875	2.2M	993.7M	60%	15%	0.3×	$61.5M	$41.7M	$19.8M
3	OG AnunobyAnunoby	Start	PF	29	9.6	54	31	82%61	16.779	2.249	5.271	1.373	1.823	1.482	0.163	1.387	2.1M	967.5M	89%	249%	0.6×	$45.3M	$29.5M	$15.8M
4	Josh HartHart	Start	SF	31.4	9.6	49	52	81%58	1259	4.886	7.490	1.477	1.920	1.685	0.472	1.283	1.2M	534.7M	82%	111%	0.3×	$29.5M	$19.4M	$10.2M
5	Mikal BridgesBridges	Start	SF	29.9	9.6	39	74	100%100	14.472	3.778	3.848	161	162	1.685	0.981	0.769	797.2K	358.7M	69%	32%	0.2×	$22.3M	$14.8M	$7.6M
6	Mitchell RobinsonRobinson	Rotation	C	28.3	9.1	120	118	73%44	5.711	0.98	8.895	4.299	0.785	1.988	0.265	1.894	654.1K	294.4M	84%	127%	0.4×	$15.6M	$10.4M	$5.2M
7	Miles McBrideMcBride	Rotation	SG	25.9	8.5	165	279	50%16	1259	2.659	2.416	0.631	0.876	1.381	1.488	-0.236	229.9K	103.4M	62%	18%	0.3×	$5.4M	$3.7M	$1.7M
8	Landry ShametShamet	Rotation	SG	29.4	8.4	292	112	62%27	9.343	1.424	1.85	0.524	0.689	0.667	0.878	-0.234	778.9K	350.5M	90%	271%	0.3×	$16.3M	$10.5M	$5.8M
9	Jordan ClarksonClarkson	Rotation	SG	34.1	8.3	398	54	88%77	8.637	1.319	1.85	0.954	0.967	-1.811	-0.449	-1.44	878.2K	395.2M	84%	128%	0.2×	$24.2M	$16.5M	$7.7M
10	Jeremy SochanSochan	Rotation	PF	23.2	7.9	452	86	54%	3.6	0.9	2.4	0.8	0.5	-1.9	-2	0.1	664.3K	298.9M	86%	162%	0.3×	$12.2M	$8.5M	$3.8M
11	Ariel HukportiHukporti	Rotation	C	24.3	6.7	484	348	66%	2.2	0.5	2.9	1	0.6	-1.1	-2.7	1.6	196.6K	88.5M	75%	56%	0.7×	$3.8M	$2.6M	$1.2M
12	Mohamed DiawaraDiawara	Reserve	SF	21.2	6.3	510	344	84%	3.6	0.8	1.4	0.2	0.4	-1.6	-1.7	0.1	192.4K	86.6M	93%	569%	0.3×	$2.4M	$1.5M	$870.1K
13	Kevin McCullar JrMcCullar Jr	Rotation	SF	25.4	6.3	464	487	26%	2.4	1	1.3	0.5	0.6	-1.0	-0.7	-0.2	90.0K	40.5M	71%	39%	0.7×	$2.3M	$1.6M	$701.0K
14	Pacome DadietDadiet	Reserve	SG	21	6.1	509	420	35%	1.7	0.4	0.9	0.1	0.1	-0.3	-0.7	0.4	119.8K	53.9M	72%	42%	0.3×	$1.7M	$1.2M	$544.0K
15	Jose AlvaradoAlvarado	Reserve	PG	27	4.4	218	679	84%68	7.426	3.472	2.520	0.417	1.157	-1.122	-0.450	-0.717	2.6K	1.2M	86%	165%	0.1×	$74.3K	$49.6K	$24.7K

Upcoming games

next on the schedule · rated by projected draw

Oct 20vs

Philadelphia 76ers9.07:00p · 8.2M

Oct 23@

Boston Celtics9.07:00p · 8.8M

Oct 25vs

Orlando Magic8.37:00p · 6.4M

Oct 27vs

Detroit Pistons8.98:00p · 8.3M

Oct 28@

Chicago Bulls8.38:00p · 6.6M

Oct 30@

Philadelphia 76ers9.07:30p · 8.2M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

558.7M

all platforms · year

104.5M

Social followers

all platforms

28.7M

Avid fans

71.8M casual

1.9M

Avg TV / game

audience

21.6K

Avg attendance

per game

Search & share

Wiki searches (year)

2.7M

Wikipedia

Attention share · league

5.9%

of league attention

Momentum & heat

Momentum

94%

percentile

Year over year

+123.3%

vs last year

Week heat rank

#3,472

spike vs expected

Month heat rank

#299

spike vs expected

Year heat rank

#13

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $226.0M

Commercial $197.8M

Matchday $141.2M

Revenue & value

$565.0M

Revenue

annual

$92.5M

Operating profit

annual

$6.6B

Franchise value

estimated

Costs & attention capital

$198.0M

Payroll

annual

15.0M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$198M committed · $43M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

4.7K

New York Knicks draws 4.7K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.