Los Angeles Lakers

NBA

United StatesCrypto.com ArenaFounded 19466th in NBA12 titlesLast 2020Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.0

14th LgC

ELO Performance

1545

10th LgC

Title odds

1.9%

12th LgC

Attention

Social reach

251.5M

1st LgA

Star power

14.6M

1st LgA

Attention Share

6.8%

2nd LgA-

Social momentum

20.0%

20th LgD+

Business

Payroll

$195M

7th LgB-

Revenue

$610M

2nd LgA-

Franchise value

$7.3B

2nd LgA-

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

63.3%C+

Win%

64.6%B-

Wins

53B-

Losses

Last 16

12-4

Efficiency

Point Diff

1.8C

Off

0.8C

Def

#24in economics, globalof 2,461#2in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Mark Walter

Owner · 825.4K views

JJ Redick

Coach · 558.4K views

Rob Pelinka

GM · 165.2K views

Franchise legends

Kobe Bryant

SG · 4.2M views

Shaquille O'Neal

C · 3.5M views

Lamar Odom

PF · 2.4M views

Magic Johnson

PG · 2.2M views

Kareem Abdul-Jabbar

C · 2.0M views

Roster Stats Breakdown

44 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Luka DoncicDoncic	Start	PG	27.4	10	3	6	78%52	33.5100	8.399	7.791	0.631	40	4.899	5.599	-0.717	2.3M	1.0B	10%	-39%	0.5×	$94.7M	$68.5M	$26.2M
2	Austin ReavesReaves	Start	SG	28.2	9.7	25	49	62%27	23.394	5.591	4.762	0.631	34	2.493	397	-0.620	924.0K	415.8M	48%	-1%	0.1×	$31.8M	$20.5M	$11.2M
3	Deandre AytonAyton	Start	C	28	9.3	97	68	88%77	12.563	0.85	892	2.693	1.251	-0.830	-1.319	0.563	568.9K	256.0M	46%	-3%	0.4×	$20.8M	$14.9M	$5.8M
4	Rui HachimuraHachimura	Start	PF	28.5	8.9	238	58	83%64	11.555	0.85	3.338	0.631	0.689	-2.35	-1.223	-1.18	731.8K	329.3M	63%	19%	0.4×	$26.2M	$17.7M	$8.6M
5	Collin SextonSexton	Start	SG	27.6	8.9	139	191	83%64	15.476	3.371	2.315	0.631	2.117	-0.149	0.776	-0.815	262.1K	117.9M	72%	40%	0.3×	$9.0M	$6.6M	$2.4M
6	Marcus SmartSmart	Rotation	SG	32.4	8.8	202	92	76%47	9.343	366	2.826	0.631	1.536	-0.342	-0.934	0.564	530.4K	238.7M	61%	16%	0.2×	$17.5M	$12.2M	$5.3M
7	Luke KennardKennard	Rotation	SG	30.1	8.6	224	150	95%92	8.434	2.249	2.315	0.417	0.876	-1.811	-1.320	-0.522	510.7K	229.8M	95%	754%	0.3×	$13.2M	$8.1M	$5.1M
8	Bronny JamesJames	Rotation	SG	21.8	8.5	478	16	51%	2.9	1.2	0.5	0.1	0.6	-0.7	-0.7	0.0	1.4M	649.9M	11%	-38%	0.3×	$39.1M	$31.0M	$8.1M
9	Jake LaRaviaLaRavia	Rotation	PF	24.7	8.5	227	162	100%100	8.233	1.837	453	1.477	1.157	-0.927	-0.836	-0.141	437.7K	197.0M	81%	104%	0.2×	$8.3M	$5.6M	$2.7M
10	Jaxson HayesHayes	Rotation	C	26.2	8.3	237	225	81%58	7.527	0.98	4.155	1.578	0.594	0.053	-0.837	0.873	250.8K	112.9M	16%	-32%	0.3×	$7.5M	$5.1M	$2.3M
11	Drew TimmeTimme	Rotation	PF	25.9	7.3	440	245	33%	3.4	0.9	1.2	0.4	0.5	-0.1	0.1	-0.2	209.9K	94.5M	54%	6%	0.2×	$6.3M	$4.2M	$2.2M
12	Jarred VanderbiltVanderbilt	Rotation	PF	27.3	7.3	400	313	79%56	4.44	1.319	4.561	1.269	0.967	0.154	-1.417	1.489	140.4K	63.2M	17%	-31%	0.3×	$5.8M	$3.9M	$1.9M
13	Dalton KnechtKnecht	Reserve	SF	25.3	7.2	493	182	66%	4.2	0.4	1.4	0.3	0.4	-2.4	-1.6	-0.7	240.9K	108.4M	1%	-74%	0.2×	$9.3M	$5.7M	$3.6M
14	Nick Smith JrSmith Jr	Reserve	SG	22.3	7.1	420	332	37%	6.2	1	0.8	0.1	0.7	-1.4	-0.6	-0.9	185.0K	83.3M	89%	265%	0.2×	$2.8M	$1.9M	$885.7K
15	Adou ThieroThiero	Reserve	SF	22.2	6.8	481	299	31%	1.9	0.4	1.1	0.4	0.4	0.3	-0.2	0.5	168.2K	75.7M	67%	27%	0.3×	$3.1M	$2.1M	$925.6K

Upcoming games

next on the schedule · rated by projected draw

Oct 21vs

Golden State Warriors8.410:00p · 9.8M

Oct 23vs

LA Clippers7.610:00p · 5.8M

Oct 25@

Utah Jazz7.55:00p · 6.6M

Oct 27vs

Portland Trail Blazers7.911:00p · 6.5M

Oct 28@

LA Clippers7.610:30p · 5.8M

Oct 30@

Golden State Warriors8.410:00p · 9.8M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

309.9M

all platforms · year

90.0M

Social followers

all platforms

24.8M

Avid fans

61.9M casual

2.0M

Avg TV / game

audience

22.4K

Avg attendance

per game

Search & share

Wiki searches (year)

1.5M

Wikipedia

Attention share · league

3.2%

of league attention

Momentum & heat

Momentum

20%

percentile

Year over year

-19.5%

vs last year

Week heat rank

#51

spike vs expected

Month heat rank

#73

spike vs expected

Year heat rank

#4,048

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $244.0M

Commercial $213.5M

Matchday $152.5M

Revenue & value

$610.0M

Revenue

annual

$103.8M

Operating profit

annual

$7.3B

Franchise value

estimated

Costs & attention capital

$195.0M

Payroll

annual

9.5M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$195M committed · $40M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

2.4K

Los Angeles Lakers draws 2.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.