Houston Rockets

NBA

United StatesToyota CenterFounded 19677th in NBA2 titlesLast 1995Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.1

7th LgB-

ELO Performance

1573

7th LgB-

Title odds

1.7%

14th LgC

Attention

Social reach

83.2M

20th LgD+

Star power

6.3M

9th LgC+

Attention Share

2.2%

22nd LgD+

Social momentum

34.0%

15th LgC-

Business

Payroll

$173M

25th LgD

Revenue

$430M

7th LgB-

Franchise value

$4.8B

7th LgB-

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

73.3%B-

Win%

63.4%C+

Wins

52C+

Losses

Last 16

11-5

Efficiency

Point Diff

5.2B-

Off

-0.4C-

Def

5.6B+

#57in economics, globalof 2,461#5in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Ime Udoka

Coach · 535.7K views

Tilman Fertitta

Owner · 524.7K views

Rafael Stone

GM · 17.2K views

Franchise legends

Yao Ming

C · 1.4M views

Hakeem Olajuwon

C · 812.3K views

Tracy McGrady

SG · 720.6K views

Kenny Smith

PG · 439.4K views

Ralph Sampson

C · 287.4K views

Roster Stats Breakdown

34 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Kevin DurantDurant	Start	SF	37.8	9.9	8	4	95%92	2697	4.886	5.576	0.524	3.23	1.483	1.488	0.148	2.5M	1.1B	30%	-17%	0.3×	$77.9M	$51.4M	$26.5M
2	Alperen sengunsengun	Start	C	24	9.8	13	64	88%77	20.490	6.294	8.995	396	3.23	1.179	1.081	0.149	778.6K	350.4M	66%	25%	0.1×	$17.1M	$11.7M	$5.4M
3	Amen ThompsonThompson	Start	PG	23.5	9.7	20	89	96%93	18.384	5.389	7.892	396	2.411	177	0.163	0.977	500.1K	225.0M	13%	-35%	0.2×	$11.7M	$8.2M	$3.5M
4	Reed SheppardSheppard	Start	SG	22.1	9.3	74	123	100%100	13.566	3.472	2.928	0.310	1.536	-1.123	-0.837	-0.330	439.6K	197.8M	67%	26%	0.1×	$7.9M	$5.4M	$2.5M
5	Jabari Smith JrSmith Jr	Start	PF	23.2	9.1	90	198	94%90	15.876	1.940	6.987	1.477	1.441	0.461	-0.545	0.977	245.2K	110.3M	45%	-4%	0.2×	$5.8M	$4.0M	$1.8M
6	Steven AdamsAdams	Rotation	C	33	8.8	209	82	39%9	5.813	1.528	8.694	4.599	1.157	-0.635	-0.934	0.355	466.6K	210.0M	14%	-35%	0.5×	$18.7M	$13.3M	$5.4M
7	Tari EasonEason	Rotation	PF	25.2	8.2	194	384	73%44	10.550	1.528	6.383	2.187	1.441	0.257	-0.547	0.769	116.7K	52.5M	42%	-6%	0.5×	$3.5M	$2.5M	$930.6K
8	Clint CapelaCapela	Rotation	C	32.2	7.6	367	273	92%	3.8	0.7	4.6	2.1	0.5	0.5	-0.8	1.4	179.2K	80.7M	52%	3%	0.2×	$6.0M	$4.2M	$1.7M
9	Aaron HolidayHoliday	Rotation	PG	29.8	6.7	447	422	70%	5.5	1.1	1	0.2	0.7	-1.6	-1.1	-0.4	91.7K	41.3M	12%	-36%	0.5×	$3.8M	$2.6M	$1.2M
10	Josh OkogieOkogie	Rotation	SG	27.9	6.6	459	410	95%92	4.54	0.98	2.622	161	0.594	-0.539	-1.513	1.181	99.3K	44.7M	52%	3%	0.3×	$3.5M	$2.5M	$1.0M
11	Dorian Finney-SmithFinney-Smith	Rotation	PF	33.2	6.5	488	411	45%13	3.31	111	2.520	0.954	0.689	-2.63	-2.43	-0.235	95.6K	43.0M	1%	-70%	0.4×	$4.0M	$2.7M	$1.3M
12	JD DavisonDavison	Rotation	PG	23.8	6.4	462	463	34%	2.5	1.3	1.2	0.1	0.3	-1.1	-0.9	-0.3	70.2K	31.6M	14%	-35%	0.5×	$1.9M	$1.3M	$514.0K
13	Bruce ThorntonThornton	Reserve	PG	22.9	5.6	7	604	100%98	19.999	3.993	5.178	0.954	1.345	6.898	4.899	288	63.3K	—	93%	503%	4.3×	$740.7K	$487.8K	$253.0K
14	Jae'Sean TateTate	Reserve	SF	30.7	5.6	498	558	56%	2.8	0.5	1.6	0.7	0.3	-2.5	-1.8	-0.7	45.0K	20.3M	39%	-9%	0.5×	$1.7M	$1.3M	$474.6K
15	Isaiah CrawfordCrawford	Reserve	SF	24.7	5.4	474	609	17%	2	0.4	1.1	0.2	0.3	-0.7	-0.5	-0.2	28.6K	12.9M	91%	339%	0.4×	$841.1K	$625.4K	$215.7K

Upcoming games

next on the schedule · rated by projected draw

Oct 21vs

Dallas Mavericks7.68:30p · 6.0M

Oct 23@

San Antonio Spurs8.99:30p · 6.9M

Oct 24@

Atlanta Hawks7.88:00p · 5.9M

Oct 26vs

Atlanta Hawks7.88:30p · 5.9M

Oct 28@

Milwaukee Bucks7.28:00p · 5.9M

Oct 30@

Dallas Mavericks7.68:00p · 6.0M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

100.5M

all platforms · year

79.5M

Social followers

all platforms

21.9M

Avid fans

54.6M casual

1.7M

Avg TV / game

audience

18.8K

Avg attendance

per game

Search & share

Wiki searches (year)

478.7K

Wikipedia

Attention share · league

1.1%

of league attention

Momentum & heat

Momentum

34%

percentile

Year over year

-11.8%

vs last year

Week heat rank

#3,756

spike vs expected

Month heat rank

#3,751

spike vs expected

Year heat rank

#1,829

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $172.0M

Commercial $150.5M

Matchday $107.5M

Revenue & value

$430.0M

Revenue

annual

$62.2M

Operating profit

annual

$4.8B

Franchise value

estimated

Costs & attention capital

#25

$172.9M

Payroll

annual

5.8M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$173M committed · $18M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

1.1K

Houston Rockets draws 1.1K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.