Charlotte Hornets

NBA

United StatesSpectrum CenterFounded 198819th in NBALongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

8.0

8th LgC+

ELO Performance

1528

12th LgC

Title odds

0.5%

23rd LgD+

Attention

Social reach

133.3M

7th LgB-

Star power

2.2M

28th LgF

Attention Share

3.5%

9th LgC+

Social momentum

56.0%

8th LgC+

Business

Payroll

$176M

22nd LgD+

Revenue

$330M

28th LgF

Franchise value

$3.5B

28th LgF

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

56.7%C

Win%

53.6%C-

Wins

45C-

Losses

Last 16

11-5

Efficiency

Point Diff

4.4C+

Off

0.2C

Def

4.1B-

#96in economics, globalof 2,461#28in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Charles Lee

Coach · 121.6K views

Gabe Plotkin

Owner · 121.1K views

Jeff Peterson

GM · 1.1K views

Franchise legends

Rick Schnall

Exec · 57.5K views

Roster Stats Breakdown

25 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Kon KnueppelKnueppel	Start	SF	21	9.6	43	37	99%95	18.585	3.472	5.373	1.269	219	0.462	0.675	-0.234	1.0M	468.8M	75%	52%	0.1×	$15.1M	$11.2M	$3.9M
2	Brandon MillerMiller	Start	SF	23.7	9.4	50	202	79%56	20.289	3.371	4.966	1.165	2.510	0.872	1.183	-0.233	217.9K	—	56%	5%	0.5×	$5.6M	$3.9M	$1.7M
3	Miles BridgesBridges	Start	PF	28.4	9.3	68	128	94%90	17.181	3.268	5.881	161	1.441	1.177	1.286	-0.138	348.6K	156.8M	71%	39%	0.2×	$13.1M	$9.5M	$3.6M
4	Coby WhiteWhite	Start	SG	26.4	9	93	210	61%26	17.482	482	3.439	0.310	2.69	-0.149	0.981	-110	251.7K	113.2M	68%	29%	0.2×	$7.5M	$5.3M	$2.2M
5	Moussa DiabateDiabate	Start	C	24.5	8.9	99	280	89%79	7.930	1.940	8.794	3.797	162	1.987	0.267	1.792	206.7K	93.0M	85%	138%	0.2×	$4.4M	$3.2M	$1.2M
6	Ryan KalkbrennerKalkbrenner	Rotation	C	24.5	8.6	148	294	84%68	7.628	0.85	5.576	2.491	0.967	-0.149	-1.97	1.995	161.2K	72.5M	74%	49%	0.1×	$4.1M	$3.0M	$1.0M
7	Grant WilliamsWilliams	Rotation	PF	27.7	8	250	308	44%11	722	1.632	3.951	1.373	0.967	0.667	-0.353	0.978	135.4K	—	43%	-7%	0.7×	$5.7M	$3.9M	$1.8M
8	Tidjane SalaunSalaun	Rotation	PF	21	7.5	352	341	45%13	614	0.72	453	0.738	0.785	-0.538	-1.320	0.874	113.2K	50.9M	27%	-20%	0.4×	$2.1M	$1.5M	$513.6K
9	Liam McNeeleyMcNeeley	Rotation	SF	20.8	6.9	419	408	38%	4.3	0.8	2.4	0.4	0.4	0.2	-0.6	0.8	98.5K	44.3M	12%	-36%	0.2×	$1.4M	$958.3K	$411.4K
10	Sion JamesJames	Rotation	SG	23.6	6.9	372	496	100%100	5.48	243	3.542	0.631	0.876	-0.344	-1.514	1.284	77.7K	35.0M	42%	-7%	0.3×	$1.7M	$1.2M	$508.5K
11	Tre MannMann	Rotation	PG	25.5	6.7	448	439	65%	5.5	1.6	1.7	0.4	1	-0.9	-0.2	-0.8	81.0K	36.4M	16%	-32%	0.3×	$3.0M	$2.1M	$886.1K
12	Pat ConnaughtonConnaughton	Rotation	SG	33.6	6.6	489	349	51%	2.6	0.4	1.5	0.4	0.3	0.4	0.0	0.4	114.6K	51.6M	43%	-6%	0.3×	$4.5M	$3.3M	$1.2M
13	Antonio ReevesReeves	Reserve	SG	25.7	6	441	569	12%	2.7	0.3	0.8	0.2	0.1	0.3	-0.2	0.6	35.8K	16.1M	21%	-25%	0.8×	$1.3M	$964.8K	$343.7K
14	Christian AndersonAnderson	Reserve	PG	20.3	5.9	2	579	97%84	18.597	7.4100	3.652	0.636	3.31	5.695	4.398	1.376	37.2K	16.7M	83%	122%	0.0×	$482.0K	$339.3K	$142.7K
15	Hannes SteinbachSteinbach	Reserve	C	20.2	5.7	16	464	91%44	18.597	1.657	11.8100	5.1100	215	4.994	3.495	1.581	106.0K	47.7M	100%	10836%	0.6×	$1.2M	$785.0K	$435.0K

Upcoming games

next on the schedule · rated by projected draw

Oct 21@

Brooklyn Nets6.57:30p · 5.7M

Oct 23vs

Atlanta Hawks7.57:00p · 5.5M

Oct 24vs

Miami Heat7.86:00p · 5.8M

Oct 26vs

Washington Wizards6.87:00p · 5.4M

Oct 28@

Detroit Pistons7.97:00p · 6.1M

Oct 30@

Washington Wizards6.87:00p · 5.4M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

155.9M

all platforms · year

#25

61.0M

Social followers

all platforms

#25

16.8M

Avid fans

41.9M casual

#28

1.5M

Avg TV / game

audience

#28

16.5K

Avg attendance

per game

Search & share

Wiki searches (year)

742.6K

Wikipedia

Attention share · league

1.6%

of league attention

Momentum & heat

Momentum

56%

percentile

Year over year

-1.1%

vs last year

Week heat rank

#3,978

spike vs expected

Month heat rank

#4,106

spike vs expected

Year heat rank

#1,167

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $132.0M

Commercial $115.5M

Matchday $82.5M

Revenue & value

#28

$330.0M

Revenue

annual

#28

$43.1M

Operating profit

annual

#28

$3.5B

Franchise value

estimated

Costs & attention capital

#22

$176.2M

Payroll

annual

3.1M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$176M committed · $22M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

2.3K

Charlotte Hornets draws 2.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.