Phoenix Suns

NBA

United StatesMortgage Matchup CenterFounded 196811th in NBALongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

ELO Performance

1515

31st LgC

Title odds

0.5%

22nd LgD+

Attention

Social reach

68.6M

28th LgF

Star power

4.3M

30th LgC

Attention Share

0.90%

59th LgD

Social momentum

18.0%

42nd LgD+

Business

Payroll

$220M

2nd LgA-

Revenue

$420M

10th LgC

Franchise value

$4.7B

10th LgC

Ranked within 69 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

50%C

Win%

54.8%C

Wins

46C

Losses

Last 16

6-10

Efficiency

Point Diff

1.6C

Off

-3D

Def

4.6B-

#62in economics, globalof 2,461#9in NBA economicsof 30

Roster Stats Breakdown

34 tracked · active roster by Q score

No tracked roster yet.

Upcoming games

next on the schedule · rated by projected draw

Oct 24vs

Golden State Warriors8.610:00p · 7.5M

Oct 26@

Oklahoma City Thunder8.68:00p · 5.9M

Oct 30vs

Denver Nuggets8.410:00p · 5.9M

Nov 2@

Golden State Warriors8.610:00p · 7.5M

Nov 4vs

Portland Trail Blazers8.39:00p · 5.7M

Nov 5vs

Orlando Magic8.29:00p · 5.8M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

80.4M

all platforms · year

77.6M

Social followers

all platforms

21.4M

Avid fans

53.4M casual

#10

1.6M

Avg TV / game

audience

#10

18.6K

Avg attendance

per game

Search & share

Wiki searches (year)

382.7K

Wikipedia

Attention share · league

0.8%

of league attention

Momentum & heat

Momentum

18%

percentile

Year over year

-20.4%

vs last year

Week heat rank

#3,790

spike vs expected

Month heat rank

#3,750

spike vs expected

Year heat rank

#4,152

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $168.0M

Commercial $147.0M

Matchday $105.0M

Revenue & value

#10

$420.0M

Revenue

annual

#10

$60.2M

Operating profit

annual

#10

$4.7B

Franchise value

estimated

Costs & attention capital

$220.0M

Payroll

annual

rank = within NBA (30 clubs)

Cap utilization$220M committed · $65M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

915

Phoenix Suns draws 915 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots

Attention over time

weekly Wikipedia views

This year · 52 weeks

Since founding · monthly

Championship odds

live market win probabilities · this club highlighted

0.5% to win the title

22nd of 30 in the market

Title

Market

2026-27 · polymarket

Oklahoma City Thunder20.4%

San Antonio Spurs19.4%

Philadelphia 76ers12.5%

New York Knicks10.9%

Boston Celtics4.3%

Toronto Raptors3.6%

Minnesota Timberwolves3.3%

Denver Nuggets3.1%

Phoenix Suns0.5%