Phoenix Suns

NBA

United StatesMortgage Matchup CenterFounded 196811th in NBALongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

7.0

15th LgC-

ELO Performance

1515

14th LgC

Title odds

0.5%

22nd LgD+

Attention

Social reach

68.6M

28th LgF

Star power

4.3M

15th LgC-

Attention Share

1.8%

29th LgF

Social momentum

18.0%

21st LgD+

Business

Payroll

$220M

2nd LgA-

Revenue

$420M

10th LgC

Franchise value

$4.7B

10th LgC

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

50%C

Win%

54.8%C

Wins

46C

Losses

Last 16

6-10

Efficiency

Point Diff

1.6C

Off

-3D

Def

4.6B-

#62in economics, globalof 2,461#9in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Mat Ishbia

Owner · 266.4K views

Jordan Ott

Coach · 141.3K views

James Jones

GM · 60.2K views

Franchise legends

Charles Barkley

PF · 1.4M views

Steve Nash

PG · 949.3K views

Amar'e Stoudemire

PF · 433.0K views

Shawn Marion

SF · 137.4K views

Dan Majerle

SG · 106.6K views

Roster Stats Breakdown

34 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Devin BookerBooker	Start	SG	29.7	9.8	27	33	100%100	8.241	0.918	3.561	—	0.969	—	—	—	958.3K	431.2M	52%	3%	0.7×	$37.9M	$27.0M	$10.9M
2	Dillon BrooksBrooks	Start	SF	30.5	9.2	122	95	68%36	20.289	1.837	3.645	0.847	1.823	-0.538	0.164	-0.619	490.7K	220.8M	60%	14%	0.4×	$18.5M	$12.4M	$6.1M
3	Grayson AllenAllen	Start	SG	30.8	9.2	91	180	62%27	16.578	3.879	330	0.738	1.632	1.075	1.791	-0.817	270.2K	121.6M	60%	14%	0.3×	$9.9M	$6.8M	$3.1M
4	Collin GillespieGillespie	Start	PG	27.1	9.1	82	239	98%94	12.763	4.685	4.155	1.165	1.632	2.190	1.081	1.182	233.7K	105.1M	82%	111%	0.2×	$6.9M	$5.0M	$2.0M
5	Jalen GreenGreen	Start	SG	24.5	9	164	67	39%9	17.883	2.863	3.645	0.524	2.313	-0.051	0.369	-0.329	542.1K	243.9M	6%	-51%	0.2×	$16.1M	$11.3M	$4.8M
6	Mark WilliamsWilliams	Rotation	C	24.6	8.9	98	291	73%44	11.757	111	892	3.196	1.157	1.584	0.061	1.589	157.3K	—	1%	-72%	0.5×	$4.5M	$3.1M	$1.5M
7	Royce O'NealeO'Neale	Rotation	SF	33.1	8.3	150	436	95%92	9.845	2.761	4.864	0.847	1.347	-0.829	-1.79	0.977	100.4K	45.2M	69%	31%	1.0×	$3.5M	$2.6M	$980.3K
8	Jordan GoodwinGoodwin	Rotation	PG	27.8	8	185	453	85%72	8.738	2.249	4.966	285	162	1.887	0.877	1.180	84.6K	38.1M	3%	-58%	0.3×	$3.0M	$2.1M	$894.7K
9	Oso IghodaroIghodaro	Rotation	PF	24	7.9	193	488	100%100	6.518	2.351	5.170	1.782	1.251	-0.051	-2.24	2.197	85.9K	38.6M	40%	-8%	0.2×	$2.1M	$1.4M	$644.2K
10	Khaman MaluachMaluach	Rotation	C	19.9	7.4	450	206	56%	3	0.1	2.9	1.1	0.5	-0.9	-1.1	0.3	190.9K	85.9M	7%	-48%	0.1×	$2.5M	$1.8M	$768.6K
11	Haywood HighsmithHighsmith	Rotation	SF	29.6	7.2	298	515	9%	5.4	1	1.9	0.9	0	—	—	—	64.9K	29.2M	48%	-1%	0.3×	$2.4M	$1.6M	$743.3K
12	Nigel Hayes-DavisHayes-Davis	Rotation	SF	31.6	7.1	492	212	33%	1.3	0.3	1.2	0.4	0.3	—	—	—	245.1K	110.3M	68%	27%	0.1×	$8.0M	$5.6M	$2.5M
13	Jamaree BouyeaBouyea	Reserve	PG	27.1	6.5	358	581	56%	5.7	1.8	1.8	0.4	0.7	-0.3	-0.6	0.3	53.3K	24.0M	81%	93%	0.3×	$1.5M	$1.1M	$478.4K
14	Rasheer FlemingFleming	Reserve	PF	22	6.2	466	514	67%	4.3	0.3	2.3	1	0.5	-1.1	-0.6	-0.6	58.5K	26.3M	55%	7%	0.3×	$1.2M	$919.4K	$322.4K
15	Isaiah LiversLivers	Reserve	PF	28	5.9	472	544	44%	1.8	0.6	1.7	0.5	0.3	-1.2	-1.9	0.7	43.8K	19.7M	58%	11%	0.7×	$1.8M	$1.4M	$457.8K

Upcoming games

next on the schedule · rated by projected draw

Oct 21@

Portland Trail Blazers7.210:00p · 5.7M

Oct 24vs

Golden State Warriors7.910:00p · 7.5M

Oct 26@

Oklahoma City Thunder8.68:00p · 5.9M

Oct 30vs

Denver Nuggets7.710:00p · 5.9M

Nov 2@

Golden State Warriors7.910:00p · 7.5M

Nov 4vs

Portland Trail Blazers7.29:00p · 5.7M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

80.6M

all platforms · year

77.6M

Social followers

all platforms

21.4M

Avid fans

53.4M casual

#10

1.6M

Avg TV / game

audience

#10

18.6K

Avg attendance

per game

Search & share

Wiki searches (year)

383.8K

Wikipedia

Attention share · league

0.8%

of league attention

Momentum & heat

Momentum

18%

percentile

Year over year

-20.5%

vs last year

Week heat rank

#3,682

spike vs expected

Month heat rank

#3,765

spike vs expected

Year heat rank

#4,170

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $168.0M

Commercial $147.0M

Matchday $105.0M

Revenue & value

#10

$420.0M

Revenue

annual

#10

$60.2M

Operating profit

annual

#10

$4.7B

Franchise value

estimated

Costs & attention capital

$220.0M

Payroll

annual

3.8M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$220M committed · $65M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

915

Phoenix Suns draws 915 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.