Notre Dame Fighting Irish football

NCAA Football

United States5th in NCAA FootballContender

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.1

131st LgC-

ELO Performance

1637

19th LgB+

Title odds

12.9%

2nd LgB+

Attention

Social reach

74.5M

1st LgA+

Star power

2.1M

7th LgB+

Attention Share

2.1%

4th LgA

Social momentum

7.0%

244th LgF

Business

Payroll

$46M

4th LgA

Revenue

$115M

6th LgA

Franchise value

$1.2B

9th LgA-

Ranked within 252 in NCAA Football · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Win%

83.3%B+

Wins

10B+

Losses

Efficiency

Point Diff

24.4A

Off

15.5A

Def

8.9B+

#305in economics, globalof 2,461#6in NCAA Football economicsof 255

Lineup on court

derived starting five · tap a player

Front office & coaching

Marcus Freeman

Coach · 697.9K views

Franchise legends

Lou Holtz

LB · 962.5K views

Knute Rockne

DE · 150.6K views

George Gipp

RB · 67.0K views

Moose Krause

C · 6.0K views

Frank Shaughnessy

CF · 2.0K views

Roster Stats Breakdown

14 tracked · active roster by Q score

		Depth	Bio		Model			Box					Advanced		Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	Pass Yds	Rush Yds	Rec Yds	Tot TD	Recs	Rating	Value	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	CJ CarrCarr	Start	QB	20	6.7	71	14	250284	13415	113	649	130	0.564	0.564	215.6K	34.5M	99%	4904%	0.8×	$2.4M	$1.7M	$711.3K
2	L Leonard MooreMoore	Start	CB	20	6.6	684	100	0	0	0	2	0	1	1.1	27.9K	—	93%	458%	1.7×	$353.0K	$241.3K	$111.6K
3	Adon ShulerShuler	Start	S	19	1.5	1649	233	0	0	0	1	0	-0.2	-0.2	9.8K	782.6K	87%	189%	0.6×	$12.8K	$2.4K	$10.4K
4	K Kyngstonn Viliamu-AsaViliamu-Asa	Start	LB	21	1.1	1718	236	0	0	0	0	0	-0.4	-0.4	8.8K	707.5K	78%	92%	0.6×	$15.8K	$3.4K	$12.4K

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

82.4M

all platforms · year

3.1M

Social followers

all platforms

860.0K

Avid fans

2.1M casual

3.5M

Avg TV / game

audience

68.0K

Avg attendance

per game

Search & share

Wiki searches (year)

549.3K

Wikipedia

Attention share · league

1.0%

of league attention

Momentum & heat

Momentum

percentile

Year over year

-36.7%

vs last year

Week heat rank

#3,540

spike vs expected

Month heat rank

#3,668

spike vs expected

Year heat rank

#336

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $56.2M

Commercial $37.5M

Matchday $31.2M

Revenue & value

$125.0M

Revenue

annual

$40.0M

Operating profit

annual

$1.2B

Franchise value

estimated

Costs & attention capital

$46.1M

Payroll

annual

262.1K

AUM

roster pageviews / yr

rank = within NCAA Football (255 clubs)

Attention per $M revenue

4.4K

Notre Dame Fighting Irish football draws 4.4K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.