St Louis Cardinals

MLB

United StatesSt. LouisFounded 188215th in MLB11 titlesLast 2011Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.9

14th LgC

ELO Performance

1521

13th LgC

Title odds

0.4%

20th LgD+

Attention

Social reach

82.8M

16th LgC-

Star power

1.1M

27th LgF

Attention Share

2.5%

18th LgC-

Social momentum

41.0%

14th LgC

Business

Payroll

$164M

19th LgD+

Revenue

$390M

14th LgC

Franchise value

$2.7B

14th LgC

Ranked within 30 in MLB · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

56.7%C

Win%

50.8%C

Wins

67C

Losses

Last 16

8-8

Efficiency

Point Diff

0C-

Off

0C-

Def

0.1C-

#103in economics, globalof 2,461#14in MLB economicsof 30

Lineup on court

derived starting five · tap a player

Rotation

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Oliver Marmol

Coach · 79.5K views

Franchise legends

Mark McGwire

1B · 373.3K views

Yadier Molina

Batter · 222.6K views

Bob Gibson

P · 178.1K views

Stan Musial

LF · 162.2K views

Jim Edmonds

OF · 154.8K views

Roster Stats Breakdown

33 tracked · active roster by Q score

		Depth	Bio		Model			Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	PA	HR	AVG	OBP	SLG	wRC+	wOBA	K%	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	JJ WetherholtWetherholt	Start	Batter	23.9	8.7	71	175	52187	1659	0.246	0.479	0.429	10843	0.345	15.777	172.5K	9.5M	97%	387%	0.9×	$4.3M	$3.8M	$429.0K
2	Alec BurlesonBurleson	Start	Batter	27.7	8.6	47	456	50879	1975	0.393	0.482	0.588	128.481	0.479	16.573	50.9K	2.8M	86%	58%	1.2×	$2.3M	$2.1M	$234.9K
3	Ivan HerreraHerrera	Start	Batter	26.2	6.9	168	600	53597	1341	0.251	0.485	0.438	113.152	0.354	17.668	33.9K	1.9M	81%	29%	0.9×	$1.5M	$1.4M	$132.3K
4	Jordan WalkerWalker	Start	Batter	24	6.6	36	1119	49972	2388	0.391	0.374	0.590	128.682	0.479	24.425	1.9K	102.8K	85%	47%	0.1×	$65.1K	$57.8K	$7.3K
5	Lars NootbaarNootbaar	Start	Batter	28.9	6.6	453	145	215	3	0.2	0.3	0.3	—	—	20.5	159.8K	8.8M	63%	0%	4.0×	$7.3M	$6.1M	$1.2M
6	andre-pallante-baseballandre-pallante-baseball	Start	P	27	6.3	164	—	—	1022	0.239	0.334	0.414	—	—	—	—	—	—	—	—	—	—	—
7	Kyle LeahyLeahy	Start	P	29.1	6.2	167	937	—	12	0.3	0.3	0.4	—	—	—	17.9K	983.3K	87%	66%	2.9×	$765.2K	$683.7K	$81.5K
8	Michael McGreevyMcGreevy	Start	P	26.1	5.5	346	651	—	1767	0.360	0.327	0.462	—	—	—	34.3K	1.9M	75%	12%	0.9×	$1.3M	$1.2M	$130.6K
9	Masyn WinnWinn	Start	Batter	24.4	5.3	527	340	45945	42	0.243	0.348	0.36	84.810	0.39	20.353	61.8K	3.4M	54%	-7%	0.7×	$2.3M	$2.1M	$237.1K
10	Miles MikolasMikolas	Rotation	P	37.9	5.2	526	389	—	27	0.3	0.3	0.5	—	—	—	60.1K	3.3M	78%	19%	1.7×	$1.4M	$1.1M	$284.4K
11	Nathan ChurchChurch	Rotation	Batter	26	5	436	739	337	9	0.2	0.3	0.4	—	—	19.6	34.6K	1.9M	99%	1563%	1.1×	$1.2M	$1.1M	$153.1K
12	Nolan GormanGorman	Rotation	Batter	26.2	4.8	521	569	229	7	0.2	0.3	0.3	—	—	32.3	32.3K	1.8M	76%	15%	0.7×	$1.6M	$1.5M	$157.3K
13	Jose FerminFermin	Rotation	Batter	27.3	4.7	421	897	255	5	0.2	0.3	0.4	—	—	12.5	20.0K	1.1M	90%	83%	2.0×	$881.8K	$797.0K	$84.8K
14	Victor Scott IIScott II	Rotation	Batter	25.5	4	558	717	184	2	0.2	0.3	0.3	—	—	23.9	25.7K	1.4M	33%	-19%	0.8×	$1.1M	$956.0K	$116.5K
15	Pedro PagesPages	Reserve	Batter	27	1	552	1151	174	4	0.2	0.3	0.3	—	—	26.4	786	43.2K	12%	-36%	0.0×	$47.6K	$43.8K	$3.8K

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

41.6M

all platforms · year

#14

11.3M

Social followers

all platforms

#14

3.1M

Avid fans

7.8M casual

#14

440.0K

Avg TV / game

audience

#14

28.5K

Avg attendance

per game

Search & share

Wiki searches (year)

462.2K

Wikipedia

Attention share · league

2.0%

of league attention

Momentum & heat

Momentum

41%

percentile

Year over year

-8.1%

vs last year

Week heat rank

#431

spike vs expected

Month heat rank

#311

spike vs expected

Year heat rank

#3,933

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $163.8M

Commercial $109.2M

Matchday $117.0M

Revenue & value

#14

$390.0M

Revenue

annual

#14

$30.8M

Operating profit

annual

#14

$2.7B

Franchise value

estimated

Costs & attention capital

#19

$163.8M

Payroll

annual

706.4K

AUM

roster pageviews / yr

rank = within MLB (30 clubs)

Cap utilization$164M committed · $77M under the cap

CBT
$241M

2nd tier
$261M

3rd tier
$281M

Surcharge
$301M

Range $241M → $301M · thresholds are approximate MLB 2025-26 figures

Attention per $M revenue

1.2K

St Louis Cardinals draws 1.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.