Toronto Maple Leafs
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
5.3
29th LgF
ELO Performance
1378
30th LgF
Title odds
3.0%
11th LgC
Attention
Social reach
98.4M
7th LgB-
Star power
1.4M
17th LgC-
Attention Share
3.4%
7th LgB-
Social momentum
17.0%
28th LgD
Business
Payroll
$96M
1st LgA
Revenue
$310M
1st LgA
Franchise value
$2.2B
1st LgA
Ranked within 33 in NHL · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
6.2%F
Win%
39%F
Wins
32F
Losses
50
Last 16
4-12
Efficiency
Point Diff
-0.6F
Off
0C
Def
-0.5F
#121in economics, globalof 2,461#1in NHL economicsof 32
Lineup on court
derived starting five · tap a playerScratches
Derived from roster Q & position — not an official depth chart.
Front office & coaching
Craig Berube
Coach · 170.9K views
B
Brad Treliving
GM · 82.8K views
Franchise legends
Jacques Plante
GK · 62.0K views
K
Keith Pelley
Exec · 60.4K views
Roster Stats Breakdown
22 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | G | A | P | SOG | TOI | Corsi% | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Auston MatthewsMatthews | Start | C | 28.9 | 9.2 | 189 | 9 | 1%39 | 2793 | 2677 | 5385 | 22797 | 20.887 | 0.526 | 0.939 | 665.6K | 53.2M | 52% | -1% | 0.2× | $14.5M | $13.2M | $1.3M |
| 2 |   William NylanderNylander | Start | RW | 30.2 | 9.2 | 102 | 44 | 1%45 | 3095 | 4996 | 7997 | 15681 | 19.479 | 0.538 | 1.045 | 194.2K | 15.5M | 7% | -42% | 0.2× | $5.2M | $4.7M | $446.4K |
| 3 |   John TavaresTavares | Start | C | 35.9 | 8.7 | 217 | 40 | 1%100 | 3195 | 4092 | 7194 | 19291 | 18.268 | 0.542 | 1100 | 188.9K | 15.1M | 17% | -28% | 0.2× | $4.4M | $3.9M | $425.1K |
| 4 |  Matthew KniesKnies | Start | LW | 23.8 | 8 | 263 | 108 | 1%100 | 2388 | 4394 | 6692 | 14075 | 18.873 | 0.45 | 1100 | 108.0K | 8.6M | 5% | -47% | 0.1× | $1.8M | $1.6M | $159.4K |
| 5 |  Morgan RiellyRielly | Start | D | 32.4 | 7.7 | 342 | 84 | 1%100 | 1163 | 2576 | 3672 | 14175 | 21.189 | 0.546 | 1100 | 150.9K | 12.1M | 48% | -4% | 0.2× | $3.4M | $3.1M | $337.5K |
| 6 |  Oliver Ekman-LarssonEkman-Larsson | Start | D | 35 | 7.2 | 337 | 228 | 1%100 | 856 | 3184 | 3974 | 10861 | 20.686 | 0.527 | 1100 | 63.2K | 5.1M | 14% | -32% | 0.2× | $1.2M | $1.1M | $134.8K |
| 7 |  Max DomiDomi | Rotation | LW | 31.4 | 6.2 | 586 | 75 | 1%100 | 1267 | 2474 | 3672 | 11866 | 14.939 | 0.511 | 1100 | 129.3K | 10.3M | 8% | -41% | 0.6× | $3.6M | $3.3M | $332.8K |
| 8 |  Joseph WollWoll | Rotation | GK | 28 | 6.1 | 515 | 216 | 1%18 | 012 | 19 | 18 | — | — | — | 0.618 | 75.3K | 6.0M | 7% | -42% | 0.2× | $1.7M | $1.5M | $181.7K |
| 9 |   Matias MaccelliMaccelli | Rotation | LW | 26 | 6.1 | 452 | 312 | 1%100 | 1473 | 2576 | 3974 | 9051 | 14.637 | 0.534 | 1100 | 55.6K | 4.5M | 80% | 38% | 0.4× | $1.0M | $931.0K | $86.8K |
| 10 |  Dennis HildebyHildeby | Reserve | GK | 24.9 | 5.8 | 447 | 431 | 0%1 | 012 | 04 | 03 | — | — | — | 0.31 | 42.1K | 3.4M | 73% | 21% | 0.6× | $569.3K | $512.1K | $57.2K |
| 11 |  Jake McCabeMcCabe | Reserve | D | 32.8 | 5.8 | 440 | 442 | 1%100 | 543 | 2066 | 2556 | 7743 | 22.494 | 0.49 | 1100 | 27.5K | 2.2M | 4% | -52% | 0.2× | $724.0K | $638.4K | $85.6K |
| 12 |  Scott LaughtonLaughton | Reserve | C | 32.2 | 5.6 | 524 | 295 | 1%44 | 1371 | 730 | 2048 | 9555 | 14.434 | 0.48 | 1.044 | 56.6K | 4.5M | 12% | -34% | 0.2× | $1.2M | $1.1M | $108.4K |
| 13 |  Brandon CarloCarlo | Reserve | D | 29.7 | 5.6 | 536 | 288 | 1%33 | 012 | 730 | 721 | 6635 | 19.479 | 0.48 | 0.833 | 52.8K | 4.2M | 7% | -41% | 0.3× | $1.2M | $1.1M | $111.5K |
| 14 |  Anthony StolarzStolarz | Reserve | GK | 32.5 | 5.1 | 637 | 168 | 0%6 | 012 | 04 | 03 | — | — | — | 0.46 | 85.1K | 6.8M | 0% | -75% | 0.1× | $2.1M | $1.9M | $216.2K |
| 15 |  Simon BenoitBenoit | Reserve | D | 27.9 | 2.5 | 733 | 472 | 1%100 | 012 | 627 | 618 | 6030 | 17.361 | 0.41 | 1100 | 27.6K | 2.2M | 4% | -53% | 0.2× | $636.8K | $569.1K | $67.7K |
Upcoming games
next on the schedule · rated by projected drawSep 19vs
Montréal Canadiens5.311:00p · 2.0M
Montréal Canadiens5.311:00p · 2.0MSep 29vsMontréal Canadiens5.311:00p · 2.0M · SN
Montréal Canadiens5.311:00p · 2.0M · SNOct 13@
Utah Mammoth4.51:00a · 1.6M
Utah Mammoth4.51:00a · 1.6MNov 3vsUtah Mammoth4.512:00a · 1.6M
Utah Mammoth4.512:00a · 1.6MNov 7vsMontréal Canadiens5.312:00a · 2.0M
Montréal Canadiens5.312:00a · 2.0MNov 14vs
Edmonton Oilers5.412:00a · 1.9M
Edmonton Oilers5.412:00a · 1.9MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
44.0M
all platforms · year
#1
6.4M
Social followers
all platforms
#1
1.8M
Avid fans
4.4M casual
#1
660.0K
Avg TV / game
audience
#1
20.9K
Avg attendance
per game
Search & share
Wiki searches (year)
549.7K
Wikipedia
Attention share · league
3.0%
of league attention
Momentum & heat
Momentum
17%
percentile
Year over year
-21.7%
vs last year
Week heat rank
#3,955
spike vs expected
Month heat rank
#4,104
spike vs expected
Year heat rank
#1,592
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $86.8M
Commercial $99.2M
Matchday $124.0M
Revenue & value
#1
$310.0M
Revenue
annual
#1
$36.7M
Operating profit
annual
#1
$2.2B
Franchise value
estimated
Costs & attention capital
#1
$95.5M
Payroll
annual
1.9M
AUM
roster pageviews / yr
rank = within NHL (32 clubs)
Attention per $M revenue
1.8K
Toronto Maple Leafs draws 1.8K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlighted3.0% to win the title
11th of 32 in the market
Title
Market2026-27 · polymarket
