Winnipeg Jets
Rankings Across Categories
raw value · rank · percentile · gradePerformance
Q rating
5.5
27th LgD
ELO Performance
1423
27th LgD
Title odds
0.6%
24th LgD
Attention
Social reach
70.0M
20th LgC-
Star power
1.9M
8th LgC+
Attention Share
2.5%
21st LgD+
Social momentum
8.0%
30th LgF
Business
Payroll
$94M
9th LgC+
Revenue
$180M
28th LgD
Franchise value
$1.1B
28th LgD
Ranked within 33 in NHL · 2.2K across all sports
Team Performance
standings, percentile-graded within the leagueRecord & form
Rank %
15.6%D
Win%
42.7%D
Wins
35D
Losses
47
Last 16
7-9
Efficiency
Point Diff
-0.3D
Off
-0.3D
Def
0D+
#242in economics, globalof 2,461#27in NHL economicsof 32
Lineup on court
derived starting five · tap a playerScratches
Derived from roster Q & position — not an official depth chart.
Front office & coaching
Scott Arniel
Coach · 31.9K views
Kevin Cheveldayoff
GM · 16.2K views
Franchise legends
Dustin Byfuglien
D · 81.5K views
Andrew Ladd
LW · 34.3K views
Mark Chipman
Exec · 13.3K views
T
Toby Enstrom
D · 0 views
Roster Stats Breakdown
23 tracked · active roster by Q score| Depth | Bio | Model | Health | Box | Advanced | Attention | Money | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Player | Role | Pos | Age | Q ▼ | MVP Rk | Views Rk Lg | HP% | G | A | P | SOG | TOI | Corsi% | Avail | Wiki / yr | Social / yr | Momentum | Y/Y | Wk × | Value | Salary | Endorse |
| 1 |   Mark ScheifeleScheifele | Start | C | 33.4 | 9.2 | 50 | 137 | 1%100 | 3697 | 6799 | 10399 | 17588 | 21.590 | 0.559 | 1100 | 85.9K | 6.9M | 1% | -67% | 0.3× | $2.4M | $2.2M | $200.6K |
| 2 |   Kyle ConnorConnor | Start | LW | 29.6 | 8.9 | 79 | 170 | 1%100 | 3998 | 5397 | 9299 | 27499 | 21.591 | 0.557 | 1100 | 104.1K | 8.3M | 59% | 4% | 0.3× | $2.0M | $1.9M | $184.8K |
| 3 |  Connor HellebuyckHellebuyck | Start | GK | 33.2 | 8.2 | 434 | 7 | 1%35 | 012 | 04 | 03 | — | — | — | 0.935 | 1.2M | 95.7M | 95% | 188% | 0.2× | $16.3M | $14.6M | $1.7M |
| 4 |  Josh MorrisseyMorrissey | Start | D | 31.3 | 8.2 | 125 | 374 | 1%100 | 1473 | 4193 | 5587 | 14677 | 24.799 | 0.561 | 1100 | 41.5K | 3.3M | 25% | -20% | 0.3× | $908.7K | $827.9K | $80.8K |
| 5 |  Gabriel VilardiVilardi | Start | C | 26.9 | 7.5 | 192 | 457 | 1%100 | 3095 | 3991 | 6993 | 15079 | 18.772 | 0.548 | 1100 | 24.2K | 1.9M | 9% | -38% | 0.3× | $623.0K | $571.7K | $51.3K |
| 6 |  Jonathan ToewsToews | Start | C | 38.2 | 7.1 | 568 | 19 | 1%100 | 1163 | 1862 | 2961 | 10560 | 14.536 | 0.537 | 1100 | 446.7K | 35.7M | 39% | -9% | 0.1× | $3.8M | $3.0M | $813.7K |
| 7 |  Neal PionkPionk | Rotation | D | 31 | 5.6 | 376 | 547 | 1%28 | 332 | 937 | 1232 | 9756 | 22.795 | 0.549 | 0.828 | 16.3K | 1.3M | 2% | -60% | 0.3× | $453.7K | $412.9K | $40.8K |
| 8 |  Cole PerfettiPerfetti | Rotation | C | 24.6 | 5.5 | 457 | 428 | 1%100 | 1267 | 2066 | 3266 | 13673 | 15.645 | 0.579 | 1100 | 26.7K | 2.1M | 3% | -57% | 0.3× | $555.6K | $509.2K | $46.4K |
| 9 |  Dylan DeMeloDeMelo | Rotation | D | 33.2 | 5.2 | 423 | 557 | 1%100 | 332 | 1658 | 1947 | 7542 | 21.590 | 0.564 | 1100 | 15.3K | 1.2M | 21% | -24% | 0.3× | $424.9K | $393.0K | $31.9K |
| 10 |   Nino NiederreiterNiederreiter | Reserve | RW | 33.9 | 4.9 | 577 | 300 | 1%40 | 856 | 1143 | 1947 | 8448 | 13.830 | 0.561 | 0.940 | 50.2K | 4.0M | 35% | -12% | 0.2× | $1.2M | $1.1M | $104.1K |
| 11 |  Dylan SambergSamberg | Reserve | D | 27.5 | 4.9 | 394 | 613 | 1%100 | 119 | 1349 | 1436 | 8749 | 21.892 | 0.567 | 1100 | 9.3K | 745.4K | 2% | -62% | 0.4× | $271.7K | $249.7K | $22.0K |
| 12 |  Adam LowryLowry | Reserve | LW | 33.3 | 4.7 | 598 | 313 | 1%100 | 543 | 1658 | 2149 | 7139 | 1540 | 0.568 | 1100 | 41.7K | 3.3M | 2% | -63% | 0.2× | $1.1M | $1.0M | $101.2K |
| 13 |  Alex IafalloIafallo | Reserve | C | 32.6 | 4.7 | 476 | 569 | 1%100 | 1371 | 1658 | 2961 | 11465 | 15.645 | 0.556 | 1100 | 14.9K | 1.2M | 3% | -53% | 0.3× | $400.6K | $359.4K | $41.2K |
| 14 |  Eric ComrieComrie | Reserve | GK | 31.1 | 4.6 | 606 | 320 | 0%5 | 012 | 04 | 03 | — | — | — | 0.45 | 46.4K | 3.7M | 13% | -32% | 0.7× | $1.1M | $988.4K | $92.2K |
Upcoming games
next on the schedule · rated by projected drawOct 17vs
Carolina Hurricanes5.27:30p · 1.6M
Carolina Hurricanes5.27:30p · 1.6MNov 1@Carolina Hurricanes5.26:00p · 1.6M
Carolina Hurricanes5.26:00p · 1.6MAttention KPIs
reach, audience, search and heat — last 12 monthsReach & audience
Social media views
32.2M
all platforms · year
#27
3.7M
Social followers
all platforms
#27
1.0M
Avid fans
2.5M casual
#26
510.0K
Avg TV / game
audience
#27
15.9K
Avg attendance
per game
Search & share
Wiki searches (year)
403.1K
Wikipedia
Attention share · league
2.2%
of league attention
Momentum & heat
Momentum
8%
percentile
Year over year
-32.5%
vs last year
Week heat rank
#3,876
spike vs expected
Month heat rank
#4,029
spike vs expected
Year heat rank
#4,030
spike vs expected
Business KPIs
revenue, value, audience, and fan baseBroadcast $50.4M
Commercial $57.6M
Matchday $72.0M
Revenue & value
#27
$180.0M
Revenue
annual
#27
$16.9M
Operating profit
annual
#27
$1.1B
Franchise value
estimated
Costs & attention capital
#9
$94.0M
Payroll
annual
2.1M
AUM
roster pageviews / yr
rank = within NHL (32 clubs)
Attention per $M revenue
2.2K
Winnipeg Jets draws 2.2K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.
Talent vs attention
every league player · this club's roster shown as headshotsAttention over time
weekly Wikipedia viewsThis year · 52 weeks
Since founding · monthly
Championship odds
live market win probabilities · this club highlighted0.6% to win the title
24th of 32 in the market
Title
Market2026-27 · polymarket
