Chicago Bulls

NBA

United StatesUnited CenterFounded 196620th in NBA6 titlesLast 1998Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.1

22nd LgD+

ELO Performance

1463

21st LgD+

Title odds

0.2%

26th LgD

Attention

Social reach

132.1M

8th LgC+

Star power

9.9M

5th LgB

Attention Share

3.6%

8th LgC+

Social momentum

32.0%

16th LgC-

Business

Payroll

$160M

30th LgF

Revenue

$450M

5th LgB

Franchise value

$5.0B

5th LgB

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

23.3%D+

Win%

37.8%D+

Wins

31D+

Losses

Last 16

4-12

Efficiency

Point Diff

-5.2D+

Off

0.7C

Def

-5.9F

#70in economics, globalof 2,461#13in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Billy Donovan

Coach · 475.3K views

Marc Eversley

Vice President of Operations · 21.6K views

Franchise legends

Michael Jordan

SG · 5.0M views

Dennis Rodman

PF · 1.9M views

Scottie Pippen

SF · 1.0M views

Ron Harper

SG · 926.7K views

Phil Jackson

Coach · 838.4K views

Roster Stats Breakdown

33 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Josh GiddeyGiddey	Start	PG	23.8	9.5	42	90	66%32	1780	9.199	8.392	1.269	3.61	0.872	1.488	-0.618	504.3K	226.9M	19%	-28%	0.4×	$12.5M	$7.9M	$4.6M
2	Matas BuzelisBuzelis	Start	PF	21.8	9.1	124	124	94%90	16.378	2.146	5.881	161	2.117	-0.734	-0.644	-0.143	388.8K	175.0M	31%	-16%	0.2×	$6.2M	$4.4M	$1.9M
3	Tre JonesJones	Start	PG	26.6	9	77	334	79%56	14.170	5.490	3.132	0.631	1.441	1.076	0.980	0.148	127.3K	57.3M	53%	4%	0.2×	$4.4M	$3.3M	$1.2M
4	Yuki KawamuraKawamura	Start	PG	25.2	8.4	357	72	22%	3.4	2.6	1.8	0.4	0.8	0.6	-0.0	0.6	572.9K	257.8M	17%	-31%	0.4×	$17.7M	$12.9M	$4.8M
5	Zach CollinsCollins	Start	C	28.7	8	219	362	12%	9.7	1.5	5.6	1.6	1	0.9	0.2	0.7	104.9K	47.2M	34%	-13%	0.2×	$4.4M	$3.2M	$1.2M
6	Rob DillinghamDillingham	Rotation	PG	21.6	7.6	431	188	79%56	6.316	2.249	28	0.310	1.536	-2.45	-2.15	-0.332	238.4K	107.3M	33%	-14%	0.2×	$4.2M	$3.0M	$1.2M
7	Isaac OkoroOkoro	Rotation	SG	25.5	7.6	306	372	77%49	9.343	1.632	2.724	1.165	0.785	-2.17	-1.319	-0.815	113.6K	51.1M	26%	-20%	0.3×	$3.6M	$2.6M	$988.9K
8	Patrick WilliamsWilliams	Rotation	PF	24.9	7.2	403	337	88%77	722	1.528	330	0.738	162	-2.64	-25	-0.522	118.3K	—	47%	-4%	0.9×	$3.5M	$2.6M	$917.0K
9	Lachlan OlbrichOlbrich	Rotation	C	22.6	6.6	428	493	45%	2.4	1.1	3	1.2	0.4	-0.2	-0.9	0.7	69.3K	31.2M	69%	33%	0.3×	$1.4M	$1.0M	$389.0K
10	Jalen SmithSmith	Rotation	C	26.4	5.7	204	353	94%53	12.173	2.375	2.934	0.954	2.112	-44	-2.54	-1.517	116.1K	52.2M	44%	-5%	0.2×	$4.2M	$3.1M	$1.1M
11	Dailyn SwainSwain	Rotation	SF	21	5	36	556	106%99	17.395	3.691	7.596	1.782	2.73	3.586	393	0.559	80.5K	36.2M	97%	1358%	0.9×	$987.9K	$618.3K	$369.6K

Upcoming games

next on the schedule · rated by projected draw

Oct 21@

Toronto Raptors7.27:30p · 6.1M

Oct 23@

Milwaukee Bucks6.78:00p · 6.0M

Oct 24vs

Washington Wizards6.88:00p · 5.9M

Oct 26@

Boston Celtics7.57:30p · 6.4M

Oct 28vs

New York Knicks8.38:00p · 6.6M

Oct 30@

Boston Celtics7.57:30p · 6.4M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

159.5M

all platforms · year

#29

45.0M

Social followers

all platforms

#29

12.4M

Avid fans

30.9M casual

1.7M

Avg TV / game

audience

19.3K

Avg attendance

per game

Search & share

Wiki searches (year)

759.7K

Wikipedia

Attention share · league

1.7%

of league attention

Momentum & heat

Momentum

32%

percentile

Year over year

-12.4%

vs last year

Week heat rank

#3,907

spike vs expected

Month heat rank

#3,999

spike vs expected

Year heat rank

#4,158

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $180.0M

Commercial $157.5M

Matchday $112.5M

Revenue & value

$450.0M

Revenue

annual

$66.4M

Operating profit

annual

$5.0B

Franchise value

estimated

Costs & attention capital

#30

$159.8M

Payroll

annual

2.4M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$160M committed · $5M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

1.7K

Chicago Bulls draws 1.7K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.