Dallas Mavericks

NBA

United StatesAmerican Airlines CenterFounded 198023rd in NBA1 titleLast 2011Longshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

5.9

23rd LgD+

ELO Performance

1436

24th LgD

Title odds

0.5%

21st LgD+

Attention

Social reach

108.8M

10th LgC

Star power

6.8M

7th LgB-

Attention Share

3.0%

11th LgC

Social momentum

4.0%

28th LgF

Business

Payroll

$177M

21st LgD+

Revenue

$425M

8th LgC+

Franchise value

$4.7B

8th LgC+

Ranked within 30 in NBA · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

13.3%D

Win%

31.7%D+

Wins

26D+

Losses

Last 16

4-12

Efficiency

Point Diff

-5.5D+

Off

-1.5D+

Def

-4D+

#60in economics, globalof 2,461#7in NBA economicsof 30

Lineup on court

derived starting five · tap a player

Bench

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Dusty May

Coach · 1.1M views

Franchise legends

Miriam Adelson

Exec · 1.1M views

Dirk Nowitzki

PF · 804.1K views

Shawn Bradley

C · 356.1K views

Mark Aguirre

SF · 187.3K views

Tyson Chandler

C · 177.4K views

Roster Stats Breakdown

29 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	PTS	AST	REB	Scrn Ast	TOV	RAPM	ORAPM	DRAPM	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Cooper FlaggFlagg	Start	SF	19.6	9.6	67	11	85%72	2192	4.584	6.785	1.269	2.313	0.155	0.267	-0.139	1.7M	761.6M	9%	-42%	0.2×	$40.5M	$34.7M	$5.9M
2	Klay ThompsonThompson	Start	SF	36.5	8.9	334	14	84%68	11.757	1.424	2.110	0.310	0.967	-1.417	-0.058	-1.35	1.6M	713.3M	55%	7%	0.5×	$47.7M	$32.1M	$15.5M
3	D'Angelo RussellRussell	Start	PG	30.4	8.6	264	97	32%6	10.249	482	2.315	0.310	1.920	-0.537	0.775	-1.18	386.5K	173.9M	14%	-35%	0.3×	$17.3M	$11.7M	$5.5M
4	PJ WashingtonWashington	Start	PF	27.9	8.6	178	199	68%36	14.271	1.837	788	1.578	1.727	-0.441	-0.933	0.666	236.6K	—	50%	0%	0.5×	$8.8M	$6.1M	$2.7M
5	Naji MarshallMarshall	Start	SF	28.5	8.4	130	477	90%81	15.275	3.371	4.762	0.954	1.632	-0.440	0.266	-0.620	87.6K	39.4M	22%	-24%	0.8×	$3.0M	$2.1M	$894.5K
6	Daniel GaffordGafford	Rotation	C	27.8	8.3	169	419	67%33	9.544	1.113	6.987	2.592	1.157	-0.247	-1.88	1.691	86.9K	39.1M	15%	-33%	0.4×	$3.8M	$2.6M	$1.2M
7	Max ChristieChristie	Rotation	SG	23.5	8.2	231	277	94%90	12.361	243	3.234	0.24	1.251	-1.612	-0.643	-1.011	203.3K	91.5M	4%	-56%	0.2×	$4.3M	$2.8M	$1.5M
8	Dereck Lively IILively II	Rotation	C	22.5	8.1	250	268	9%	4.3	1.9	5.3	2	1.4	0.6	-0.6	1.1	138.6K	62.4M	22%	-24%	0.5×	$3.7M	$2.4M	$1.2M
9	Ryan NembhardNembhard	Rotation	PG	23.4	8	289	251	73%44	6.619	5.389	2.211	0.24	1.441	-2.63	-1.416	-1.26	245.4K	110.4M	72%	40%	0.3×	$4.5M	$3.1M	$1.4M
10	Dwight PowellPowell	Rotation	C	35	7.2	384	399	77%	3.3	1.1	4.1	1.5	0.7	-0.4	-2.2	1.8	99.9K	45.0M	46%	-3%	0.5×	$3.3M	$2.2M	$1.1M
11	John PoulakidasPoulakidas	Rotation	SG	23.3	7.1	283	563	16%	8.8	0.8	2.3	0.3	0.3	—	—	—	72.4K	32.6M	93%	579%	0.6×	$1.3M	$829.1K	$480.0K
12	Brandon WilliamsWilliams	Rotation	PG	26.7	5.7	170	470	94%	2.7	0.3	1.9	0.9	0.2	2.6	1.0	1.6	94.5K	—	69%	30%	3.1×	$2.7M	$1.9M	$741.2K
13	Miles KellyKelly	Reserve	PG	23.5	5.6	409	626	17%	3.1	0.9	1.7	0.4	0.4	-0.5	-0.5	-0.0	21.4K	9.6M	77%	62%	0.3×	$539.7K	$401.2K	$138.6K
14	Morez Johnson JrJohnson Jr	Reserve	PF	20.5	5.2	65	342	100%98	13.279	1.241	7.395	2.595	1.345	7.999	3.394	4.699	204.5K	92.0M	96%	935%	0.5×	$2.1M	$1.3M	$831.0K
15	Moussa CisseCisse	Reserve	C	23	4.7	327	665	46%	4.5	0.2	5.7	2.3	0.8	0.4	-2	2.4	6.1K	2.7M	93%	595%	0.6×	$129.4K	$87.7K	$41.7K

Upcoming games

next on the schedule · rated by projected draw

Oct 21@

Houston Rockets7.68:30p · 6.0M

Oct 23@

Indiana Pacers7.07:00p · 5.8M

Oct 24vs

San Antonio Spurs8.58:00p · 5.9M

Oct 26@

Miami Heat7.77:30p · 6.0M

Oct 28vs

Oklahoma City Thunder8.59:30p · 5.9M

Oct 30vs

Houston Rockets7.68:00p · 6.0M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

134.2M

all platforms · year

78.6M

Social followers

all platforms

21.6M

Avid fans

54.0M casual

1.7M

Avg TV / game

audience

18.7K

Avg attendance

per game

Search & share

Wiki searches (year)

638.9K

Wikipedia

Attention share · league

1.4%

of league attention

Momentum & heat

Momentum

percentile

Year over year

-40.6%

vs last year

Week heat rank

#3,871

spike vs expected

Month heat rank

#3,960

spike vs expected

Year heat rank

#4,093

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $170.0M

Commercial $148.8M

Matchday $106.2M

Revenue & value

$425.0M

Revenue

annual

$61.2M

Operating profit

annual

$4.7B

Franchise value

estimated

Costs & attention capital

#21

$176.7M

Payroll

annual

5.2M

AUM

roster pageviews / yr

rank = within NBA (30 clubs)

Cap utilization$177M committed · $22M over the cap

Cap
$155M

Tax
$188M

1st apron
$196M

2nd apron
$208M

Range $155M → $208M · thresholds are approximate NBA 2025-26 figures

Attention per $M revenue

1.5K

Dallas Mavericks draws 1.5K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.