Michigan Wolverines football

NCAA Football

United States4th in NCAA FootballLongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.1

126th LgC-

ELO Performance

1577

53rd LgB-

Title odds

1.6%

14th LgF

Attention

Social reach

63.2M

3rd LgA

Star power

2.3M

3rd LgA-

Attention Share

1.8%

7th LgA

Social momentum

41.0%

183rd LgD+

Business

Payroll

$48M

3rd LgA

Revenue

$130M

3rd LgA

Franchise value

$1.5B

4th LgA

Ranked within 252 in NCAA Football · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Win%

69.2%B-

Wins

9B-

Losses

Efficiency

Point Diff

7.2C+

Off

1C-

Def

6.1B-

#302in economics, globalof 2,461#5in NCAA Football economicsof 255

Lineup on court

derived starting five · tap a player

Front office & coaching

Sherrone Moore

Coach · 1.6M views

Franchise legends

Les Miles

Coach · 217.4K views

Lloyd Carr

Coach · 174.7K views

Dan Dierdorf

OT · 59.4K views

Roster Stats Breakdown

9 tracked · active roster by Q score

		Depth	Bio		Model			Box					Advanced		Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	Pass Yds	Rush Yds	Rec Yds	Tot TD	Recs	Rating	Value	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Bryce UnderwoodUnderwood	Start	QB	18.9	5.6	282	11	237881	48052	3135	321	242	0.134	0.134	325.7K	52.1M	74%	26%	0.3×	$2.2M	$1.3M	$960.1K
2	J John Henry DaleyDaley	Start	ATH	22	5.5	722	170	0	0	0	0	0	0.9	0.9	17.4K	2.8M	97%	1860%	1.0×	$323.7K	$221.4K	$102.3K
3	A Andrew MarshMarsh	Start	WR	19	4.4	508	148	12	23	645	4	43	0.5	0.5	16.7K	—	97%	1672%	1.7×	$189.2K	$130.7K	$58.5K

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

72.1M

all platforms · year

3.3M

Social followers

all platforms

890.0K

Avid fans

2.2M casual

3.6M

Avg TV / game

audience

68.0K

Avg attendance

per game

Search & share

Wiki searches (year)

480.9K

Wikipedia

Attention share · league

0.9%

of league attention

Momentum & heat

Momentum

41%

percentile

Year over year

-9.0%

vs last year

Week heat rank

#3,245

spike vs expected

Month heat rank

#3,735

spike vs expected

Year heat rank

#490

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $58.5M

Commercial $39.0M

Matchday $32.5M

Revenue & value

$130.0M

Revenue

annual

$41.6M

Operating profit

annual

$1.5B

Franchise value

estimated

Costs & attention capital

$48.3M

Payroll

annual

359.9K

AUM

roster pageviews / yr

rank = within NCAA Football (255 clubs)

Attention per $M revenue

3.7K

Michigan Wolverines football draws 3.7K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.