Arizona Cardinals

NFL

United StatesState Farm StadiumFounded 192029th in NFLLongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

5.9

23rd LgD+

ELO Performance

1395

29th LgF

Title odds

0.7%

27th LgD

Attention

Social reach

116.7M

19th LgC-

Star power

5.8M

14th LgC

Attention Share

2.6%

19th LgC-

Social momentum

79.0%

4th LgB

Business

Payroll

$273M

19th LgC-

Revenue

$600M

31st LgF

Franchise value

$5.6B

31st LgF

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

9.4%F

Win%

17.6%F

Wins

Losses

Efficiency

Point Diff

-7.8F

Off

-2.1D+

Def

-5.7F

#52in economics, globalof 2,461#30in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Jonathan Gannon

Coach · 549.5K views

Michael Bidwill

Owner · 90.7K views

Monti Ossenfort

GM · 33.1K views

Franchise legends

Rondale Moore

WR · 1.3M views

Adrian Peterson

RB · 644.7K views

Larry Fitzgerald

WR · 595.5K views

Carson Palmer

QB · 307.6K views

Jake Plummer

QB · 164.2K views

Roster Stats Breakdown

107 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Trey McBrideMcBride	Start	TE	26.7	9.5	24	186	1%100	096	096	04	—	—	—	098	1100	327.8K	52.5M	80%	48%	0.5×	$9.8M	$7.2M	$2.6M
2	Josh SweatSweat	Start	LB	29.3	9.2	38	457	1%100	096	096	04	—	—	—	098	1100	132.4K	21.2M	5%	-51%	0.3×	$4.4M	$2.9M	$1.5M
3	Michael WilsonWilson	Start	WR	26	9	68	372	1%100	096	096	04	—	—	—	098	1100	173.3K	—	51%	-2%	2.9×	$5.2M	$3.6M	$1.6M
4	Marvin Harrison JrHarrison Jr	Start	WR	24	8.6	232	179	1%44	096	096	04	—	—	—	098	0.944	304.5K	48.7M	32%	-17%	0.7×	$8.6M	$5.6M	$3.1M
5	M Marquise BrownBrown	Start	WR	29.1	8.5	232	198	1%100	096	096	04	—	—	—	098	1100	344.1K	55.1M	58%	1%	0.4×	$10.5M	$7.0M	$3.5M
6	Zach ErtzErtz	Start	TE	35.7	8.3	293	214	1%52	096	096	04	—	—	—	098	1.052	312.1K	49.9M	10%	-41%	0.8×	$8.7M	$5.1M	$3.6M
7	Jacoby BrissettBrissett	Start	QB	33.6	8.2	417	109	1%100	336699	2399	81	64.964	6.958	-0.049	-46.81	1100	571.4K	91.4M	74%	24%	1.6×	$16.5M	$11.1M	$5.3M
8	Calais CampbellCampbell	Start	DL	39.9	8.2	347	175	1%100	096	096	04	—	—	—	098	1100	355.2K	56.8M	50%	-4%	0.5×	$4.9M	$1.8M	$3.0M
9	Budda BakerBaker	Start	S	30.5	7.6	360	433	1%100	096	096	04	—	—	—	098	1100	123.2K	19.7M	41%	-11%	0.6×	$4.5M	$3.2M	$1.3M
10	Jalen ThompsonThompson	Start	SS	28	7.3	282	808	1%100	096	096	04	—	—	—	098	1100	72.2K	11.6M	92%	297%	0.6×	$1.9M	$1.3M	$566.9K
11	Mack WilsonWilson	Start	LB	28.4	7.2	247	938	1%17	096	096	04	—	—	—	098	0.617	37.4K	6.0M	70%	15%	0.5×	$1.4M	$972.4K	$379.5K
12	Jeremiyah LoveLove	Rotation	RB	21.2	6.3	91	113	—	—	—	—	—	—	—	—	—	544.4K	87.1M	93%	450%	1.0×	$8.0M	$5.5M	$2.6M
13	Carson BeckBeck	Rotation	QB	24	5.9	37	29	—	—	—	—	—	—	—	—	—	2.2M	344.9M	90%	201%	9.3×	$34.6M	$22.3M	$12.3M
14	Baron BrowningBrowning	Rotation	EDGE	27.4	5.5	513	1086	1%100	096	096	04	—	—	—	098	1100	23.5K	3.8M	8%	-44%	0.4×	$922.2K	$672.0K	$250.2K
15	Garrett WilliamsWilliams	Rotation	CB	25.2	5.5	419	1276	1%31	096	096	04	—	—	—	098	0.731	14.0K	2.2M	21%	-27%	0.6×	$472.9K	$343.9K	$129.0K

Upcoming games

next on the schedule · rated by projected draw

Sep 13@

Los Angeles Chargers8.24:25p · 19.6M

Sep 20vs

Seattle Seahawks8.84:25p · 19.9M

Sep 27@

San Francisco 49ers8.54:05p · 21.0M

Oct 4@

New York Giants8.01:00p · 20.9M

Oct 11vs

Detroit Lions8.34:25p · 19.5M

Oct 18@

Los Angeles Rams9.24:05p · 21.6M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

114.1M

all platforms · year

#30

25.7M

Social followers

all platforms

#30

7.1M

Avid fans

17.7M casual

#30

16.7M

Avg TV / game

audience

#30

66.5K

Avg attendance

per game

Search & share

Wiki searches (year)

760.8K

Wikipedia

Attention share · league

1.3%

of league attention

Momentum & heat

Momentum

79%

percentile

Year over year

+21.9%

vs last year

Week heat rank

#3,785

spike vs expected

Month heat rank

#358

spike vs expected

Year heat rank

#248

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $360.0M

Commercial $150.0M

Matchday $90.0M

Revenue & value

#30

$600.0M

Revenue

annual

#30

$127.5M

Operating profit

annual

#30

$5.6B

Franchise value

estimated

Costs & attention capital

#19

$272.5M

Payroll

annual

5.6M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$273M committed · $17M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.3K

Arizona Cardinals draws 1.3K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.