Atlanta Falcons

NFL

United StatesMercedes-Benz StadiumFounded 196620th in NFLLongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

ELO Performance

1481

44th LgD+

Title odds

0.6%

31st LgF

Attention

Social reach

85.0M

29th LgF

Star power

3.8M

55th LgD

Attention Share

0.90%

58th LgD

Social momentum

58.0%

32nd LgC-

Business

Payroll

$275M

14th LgC

Revenue

$640M

18th LgC-

Franchise value

$6.1B

19th LgC-

Ranked within 71 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

37.5%C-

Win%

47.1%C-

Wins

8C-

Losses

Efficiency

Point Diff

-2.8D+

Off

-2.2D+

Def

-0.6C-

#38in economics, globalof 2,461#18in NFL economicsof 32

Roster Stats Breakdown

97 tracked · active roster by Q score

No tracked roster yet.

Upcoming games

next on the schedule · rated by projected draw

Oct 25vs

San Francisco 49ers7.91:00p · 3.8M

Nov 1@

Tampa Bay Buccaneers7.51:00p · 3.6M

Nov 8vs

Cincinnati Bengals8.19:30a · 6.9M

Nov 15vs

Kansas City Chiefs7.91:00p · 3.7M

Nov 29@

Minnesota Vikings7.71:00p · 3.6M

Dec 6vs

Detroit Lions7.61:00p · 3.6M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

82.5M

all platforms · year

#18

27.4M

Social followers

all platforms

#18

7.5M

Avid fans

18.9M casual

#18

17.3M

Avg TV / game

audience

#18

68.6K

Avg attendance

per game

Search & share

Wiki searches (year)

549.8K

Wikipedia

Attention share · league

1.0%

of league attention

Momentum & heat

Momentum

58%

percentile

Year over year

-0.7%

vs last year

Week heat rank

#432

spike vs expected

Month heat rank

#1,175

spike vs expected

Year heat rank

#495

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $384.0M

Commercial $160.0M

Matchday $96.0M

Revenue & value

#18

$640.0M

Revenue

annual

#18

$139.4M

Operating profit

annual

#18

$6.1B

Franchise value

estimated

Costs & attention capital

#14

$275.4M

Payroll

annual

rank = within NFL (32 clubs)

Cap utilization$275M committed · $20M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

868

Atlanta Falcons draws 868 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.

Talent vs attention

every league player · this club's roster shown as headshots

Attention over time

weekly Wikipedia views

This year · 52 weeks

Since founding · monthly

Championship odds

live market win probabilities · this club highlighted

0.6% to win the title

31st of 32 in the market

Title

Market

2026 · polymarket

Los Angeles Rams13.7%

Seattle Seahawks8.0%

Buffalo Bills8.0%

Baltimore Ravens6.9%

Kansas City Chiefs5.7%

Dallas Cowboys5.3%

Los Angeles Chargers4.4%

Detroit Lions4.1%

Atlanta Falcons0.6%