Atlanta Falcons

NFL

United StatesMercedes-Benz StadiumFounded 196620th in NFLLongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.3

19th LgC-

ELO Performance

1481

20th LgD+

Title odds

0.6%

31st LgF

Attention

Social reach

85.3M

29th LgF

Star power

3.8M

27th LgD

Attention Share

1.9%

29th LgF

Social momentum

58.0%

16th LgC-

Business

Payroll

$275M

14th LgC

Revenue

$640M

18th LgC-

Franchise value

$6.1B

18th LgC-

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

37.5%C-

Win%

47.1%C-

Wins

8C-

Losses

Efficiency

Point Diff

-2.8D+

Off

-2.2D+

Def

-0.6C-

#38in economics, globalof 2,461#18in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Raheem Morris

Coach · 657.2K views

Arthur Blank

Owner · 397.5K views

Jon-Eric Sullivan

GM · 89.3K views

Terry Fontenot

Exec · 63.0K views

Franchise legends

John Abraham

DE · 712.2K views

Tony Gonzalez

TE · 624.8K views

Matt Ryan

QB · 524.4K views

Devin Hester

WR · 301.2K views

Eric Dickerson

RB · 249.8K views

Roster Stats Breakdown

97 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Bijan RobinsonRobinson	Start	RB	24.5	9.4	62	103	1%100	096	096	04	—	—	—	098	1100	620.5K	99.3M	83%	69%	1.0×	$13.4M	$9.0M	$4.4M
2	Dee AlfordAlford	Start	CB	29	9.3	8	1006	1%100	096	096	04	—	—	—	098	1100	45.8K	7.3M	83%	64%	2.4×	$1.3M	$893.7K	$398.6K
3	James Pearce JrPearce Jr	Start	EDGE	22.8	9.2	64	246	1%100	096	096	04	—	—	—	098	1100	339.8K	54.4M	90%	175%	0.4×	$4.7M	$3.2M	$1.5M
4	Kyle PittsPitts	Start	TE	25.8	9.1	83	190	1%100	096	096	04	—	—	—	098	1100	290.2K	46.4M	59%	2%	0.3×	$8.0M	$5.7M	$2.4M
5	Drake LondonLondon	Start	WR	25	9.1	55	298	1%44	096	096	04	—	—	—	098	0.944	203.0K	32.5M	27%	-21%	0.7×	$5.7M	$4.0M	$1.7M
6	Kaden EllissElliss	Start	LB	31	8.1	173	611	1%100	096	096	04	—	—	—	098	1100	115.6K	18.5M	83%	68%	0.4×	$3.1M	$2.1M	$992.9K
7	Jessie BatesBates	Start	S	29.4	7.7	253	600	1%100	096	096	04	—	—	—	098	1100	71.9K	11.5M	21%	-27%	0.5×	$2.9M	$2.1M	$859.6K
8	AJ TerrellTerrell	Start	CB	27.8	7.6	321	494	1%100	096	096	04	—	—	—	098	1100	132.2K	—	85%	80%	1.1×	$3.9M	$2.8M	$1.1M
9	Michael Penix JrPenix Jr	Start	QB	26.2	7.4	688	90	1%24	198297	997	33	60.136	7.268	0.058	-22.72	0.724	591.6K	94.7M	38%	-13%	0.3×	$17.7M	$11.3M	$6.3M
10	Tyler AllgeierAllgeier	Start	RB	26.3	7.3	427	507	1%100	096	096	04	—	—	—	098	1100	126.2K	20.2M	83%	65%	0.7×	$3.7M	$2.6M	$1.1M
11	Zach HarrisonHarrison	Start	EDGE	25	7.3	177	1145	1%11	096	096	04	—	—	—	098	0.511	22.1K	3.5M	64%	6%	0.5×	$716.4K	$516.9K	$199.6K
12	Grady JarrettJarrett	Rotation	DE	33.2	7.1	412	595	1%52	096	096	04	—	—	—	098	1.052	80.0K	12.8M	11%	-39%	0.4×	$2.9M	$2.1M	$842.9K
13	Jonnu SmithSmith	Rotation	TE	30.9	6.9	561	422	1%100	096	096	04	—	—	—	098	1100	130.9K	20.9M	10%	-41%	0.5×	$4.7M	$3.3M	$1.4M
14	Leonard FloydFloyd	Rotation	DE	33.9	6.6	550	552	1%44	096	096	04	—	—	—	098	0.944	93.3K	14.9M	22%	-26%	0.4×	$3.4M	$2.3M	$1.1M
15	Brandon DorlusDorlus	Rotation	DL	25	6.5	279	1236	1%100	096	096	04	—	—	—	098	1100	20.1K	3.2M	74%	24%	0.5×	$574.8K	$420.2K	$154.6K

Upcoming games

next on the schedule · rated by projected draw

Sep 13@

Pittsburgh Steelers8.11:00p · 19.9M

Sep 20vs

Carolina Panthers7.91:00p · 19.8M

Sep 24@

Green Bay Packers8.08:15p · 20.8M

Oct 5@

New Orleans Saints7.68:15p · 19.8M

Oct 11vs

Baltimore Ravens8.88:20p · 20.0M

Oct 18vs

Chicago Bears8.31:00p · 20.3M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

83.0M

all platforms · year

#18

27.4M

Social followers

all platforms

#18

7.5M

Avid fans

18.9M casual

#18

17.3M

Avg TV / game

audience

#18

68.6K

Avg attendance

per game

Search & share

Wiki searches (year)

553.5K

Wikipedia

Attention share · league

1.0%

of league attention

Momentum & heat

Momentum

58%

percentile

Year over year

-0.3%

vs last year

Week heat rank

#3,523

spike vs expected

Month heat rank

#3,360

spike vs expected

Year heat rank

#504

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $384.0M

Commercial $160.0M

Matchday $96.0M

Revenue & value

#18

$640.0M

Revenue

annual

#18

$139.4M

Operating profit

annual

#18

$6.1B

Franchise value

estimated

Costs & attention capital

#14

$275.4M

Payroll

annual

4.6M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$275M committed · $20M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

868

Atlanta Falcons draws 868 views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.