Carolina Panthers

NFL

United StatesBank of America StadiumFounded 199324th in NFLLongshot

Rankings Across Categories

raw value · rank · percentile · grade

Performance

Q rating

6.2

20th LgD+

ELO Performance

1474

22nd LgD+

Title odds

0.7%

28th LgF

Attention

Social reach

88.7M

25th LgD

Star power

4.2M

22nd LgD+

Attention Share

2.1%

28th LgF

Social momentum

67.0%

12th LgC

Business

Payroll

$278M

9th LgC+

Revenue

$610M

27th LgD

Franchise value

$5.7B

27th LgD

Ranked within 32 in NFL · 2.2K across all sports

Team Performance

standings, percentile-graded within the league

Record & form

Rank %

34.4%D+

Win%

47.1%C-

Wins

8C-

Losses

Efficiency

Point Diff

-4.1D+

Off

-4.7D

Def

0.7C

#48in economics, globalof 2,461#27in NFL economicsof 32

Lineup on court

derived starting five · tap a player

Key reserves

Derived from roster Q & position — not an official depth chart.

Front office & coaching

Dave Canales

Coach · 376.8K views

David Tepper

Owner · 250.4K views

Dan Morgan

GM · 69.5K views

Franchise legends

Luke Kuechly

LB · 705.9K views

Greg Olsen

TE · 492.4K views

Reggie White

DE · 484.0K views

Julius Peppers

DE · 289.3K views

Kerry Collins

QB · 145.3K views

Roster Stats Breakdown

80 tracked · active roster by Q score

		Depth	Bio		Model			Health	Box					Advanced			Attention					Money
#	Player	Role	Pos	Age	Q ▼	MVP Rk	Views Rk Lg	HP%	Pass Yds	Pass TD	INT	Comp%	Y/A	EPA/play	CPOE	Avail	Wiki / yr	Social / yr	Momentum	Y/Y	Wk ×	Value	Salary	Endorse
1	Brian BurnsBurns	Start	LB	28.3	9.5	13	310	1%100	096	096	04	—	—	—	098	1100	206.8K	—	83%	67%	0.6×	$6.6M	$4.6M	$2.0M
2	Tetairoa McMillanMcMillan	Start	WR	23.3	9.2	73	134	1%100	096	096	04	—	—	—	098	1100	457.2K	73.1M	63%	5%	0.4×	$8.0M	$5.6M	$2.4M
3	Derrick BrownBrown	Start	DT	28.3	9	43	594	1%100	096	096	04	—	—	—	098	1100	83.5K	—	74%	29%	0.9×	$3.0M	$2.2M	$816.5K
4	Rico DowdleDowdle	Start	RB	28.1	8.5	230	232	1%100	096	096	04	—	—	—	098	1100	352.1K	56.3M	83%	65%	0.8×	$9.1M	$6.0M	$3.1M
5	Xavier WoodsWoods	Start	FS	39.9	8.4	284	160	1%31	096	096	04	—	—	—	098	0.731	302.6K	48.4M	26%	-21%	0.7×	$4.8M	$1.9M	$2.8M
6	Jaycee HornHorn	Start	CB	26.7	8.1	244	381	1%100	096	096	04	—	—	—	098	1100	150.2K	24.0M	44%	-9%	0.8×	$4.8M	$3.5M	$1.4M
7	Bryce YoungYoung	Start	QB	25	7.8	665	61	1%100	301198	2399	111	63.656	6.336	-0.044	20.499	1100	956.2K	153.0M	36%	-14%	1.0×	$24.3M	$15.3M	$9.1M
8	Xavier LegetteLegette	Start	WR	25.5	7.7	467	222	1%100	096	096	04	—	—	—	098	1100	259.4K	41.5M	2%	-61%	1.2×	$8.4M	$5.3M	$3.1M
9	Jalen CokerCoker	Start	WR	24.7	7.6	315	524	1%36	096	096	04	—	—	—	098	0.836	135.7K	21.7M	78%	40%	0.6×	$3.0M	$1.9M	$1.0M
10	Chuba HubbardHubbard	Start	RB	27.1	7.3	454	406	1%100	096	096	04	—	—	—	098	1100	187.0K	29.9M	18%	-31%	0.6×	$5.3M	$3.5M	$1.8M
11	Frankie LuvuLuvu	Start	LB	29.9	7.3	322	625	1%100	096	096	04	—	—	—	098	1100	80.5K	12.9M	1%	-67%	0.3×	$2.8M	$1.9M	$959.4K
12	A'Shawn RobinsonRobinson	Rotation	DE	30.7	6.9	353	822	1%100	096	096	04	—	—	—	098	1100	47.0K	7.5M	68%	13%	0.5×	$1.7M	$1.2M	$483.5K
13	Christian RozeboomRozeboom	Rotation	LB	29.5	6.9	303	930	1%100	096	096	04	—	—	—	098	1100	45.6K	7.3M	55%	-2%	0.4×	$1.4M	$959.6K	$409.3K
14	DJ WonnumWonnum	Rotation	LB	28.7	6	441	1087	1%100	096	096	04	—	—	—	098	1100	32.8K	—	82%	62%	3.1×	$1.0M	$732.0K	$297.2K
15	Chris Brazzell IIBrazzell II	Rotation	WR	22	5.7	215	655	—	—	—	—	—	—	—	—	—	86.8K	13.9M	96%	974%	1.2×	$1.6M	$1.1M	$494.2K

Upcoming games

next on the schedule · rated by projected draw

Sep 13vs

Chicago Bears8.21:00p · 20.1M

Sep 20@

Atlanta Falcons7.91:00p · 19.8M

Sep 27@

Cleveland Browns7.81:00p · 19.6M

Oct 4vs

Detroit Lions8.28:20p · 19.5M

Oct 18@

Philadelphia Eagles8.41:00p · 21.0M

Oct 25vs

Tampa Bay Buccaneers7.31:00p · 19.9M

Attention KPIs

reach, audience, search and heat — last 12 months

Reach & audience

Social media views

92.7M

all platforms · year

#27

26.1M

Social followers

all platforms

#27

7.2M

Avid fans

18.0M casual

#27

16.9M

Avg TV / game

audience

#27

67.0K

Avg attendance

per game

Search & share

Wiki searches (year)

618.0K

Wikipedia

Attention share · league

1.1%

of league attention

Momentum & heat

Momentum

67%

percentile

Year over year

+4.9%

vs last year

Week heat rank

#3,404

spike vs expected

Month heat rank

#528

spike vs expected

Year heat rank

#414

spike vs expected

Business KPIs

revenue, value, audience, and fan base

Broadcast $366.0M

Commercial $152.5M

Matchday $91.5M

Revenue & value

#27

$610.0M

Revenue

annual

#27

$130.4M

Operating profit

annual

#27

$5.7B

Franchise value

estimated

Costs & attention capital

$277.7M

Payroll

annual

3.9M

AUM

roster pageviews / yr

rank = within NFL (32 clubs)

Cap utilization$278M committed · $22M over the cap

Cap
$255M

Range $255M → $255M · thresholds are approximate NFL 2025-26 figures

Attention per $M revenue

1.0K

Carolina Panthers draws 1.0K views for every million dollars of revenue — outsized attention on a modest budget is the number a sponsor cares about, and nobody else publishes it.